Erika Ramirez
Long Island City,NY
Summary
Business professional with experience in international sales, purchasing, logistics, and entrepreneurship, with a strong focus on digital marketing and brand strategy. Founder of Lychi Activewear, where I lead branding, e-commerce, customer acquisition, and digital growth initiatives. Passionate about consumer behavior, storytelling, and building meaningful connections between brands and customers through strategic, data-driven marketing and authentic customer engagement.
Overview
9
9
years of professional experience
Work History
Founder & Brand Owner
Lychi Activewear
Ecuador
09.2024 - Current
- Founded and manage an activewear brand focused on digital sales, branding, and customer engagement in Ecuador. Website: lychiactivewear.com
- Lead brand strategy, product positioning, and customer acquisition through digital marketing, e-commerce, and social media campaigns.
- Manage Shopify website, Meta Ads, Instagram campaigns, and WhatsApp Business sales funnels to drive customer retention and conversion.
- Develop storytelling campaigns, influencer collaborations, and content strategies that strengthen brand identity and audience engagement.
- Analyze campaign performance, customer behavior, and sales trends to improve visibility, engagement, and business growth.
- Generated consistent monthly sales through Instagram, Shopify, and WhatsApp Business channels
Bartender & Server
IGC Hospitality
New York, NY
10.2024 - Current
- Manage both bartender and server responsibilities in a high-volume rooftop venue serving over 250 guests during peak shifts.
- Deliver exceptional guest experiences by handling customer relationships, service efficiency, and high-pressure operations simultaneously.
- Maintain strong customer satisfaction through personalized service, problem-solving, and consistent hospitality standards.
Purchasing & Sales Manager
Hayat Roses
Ecuador
01.2017 - 01.2024
- Managed purchasing, sales, and logistics operations for an international flower export company serving Europe, Russia, Ukraine, and the United States.
- Developed supplier relationships and coordinated international client operations, supporting revenue growth and long-term commercial partnerships.
- Identified and secured partnerships with smaller flower farms, expanding supply capacity and strengthening the Hayat Roses brand in competitive export markets.
- Supported international business development by participating in client expansion efforts and strategic commercial opportunities across European markets.
- Contributed to company growth during the expansion of an additional hectare of production, supporting both operational planning and commercial strategy.
Education
Bachelor of Science in International Business -
Universidad EAN
Bogotá, Colombia01.2021
Skills
- Digital Marketing
- Brand Strategy
- Social Media Marketing
- Meta Ads Manager
- Instagram Ads
- Shopify
- TikTok Shop
- Customer Acquisition
- Content Strategy
- Canva and CapCut
- WhatsApp Business
- E-commerce
- Sales Strategy
- Consumer Behavior Analysis
- Business Development
- Customer Relationship Management
Websites
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Bartender & Server
IGC Hospitality
10.2024 - Current
Founder & Brand Owner
Lychi Activewear
09.2024 - Current
Purchasing & Sales Manager
Hayat Roses
01.2017 - 01.2024
Bachelor of Science in International Business -
Universidad EAN