ERIKA TAVARES CONCI
North Miami Beach
Summary
Wine sales and trade marketing leader with 20+ years of experience across U.S. and international markets, including 12 years with Moet Hennessy and U.S. market experience since 2018. South Florida-based, with expertise in distributor management, on-premise account development, pricing, field execution, training, tastings, and trade programs. Current portfolio experience includes Mouton Cadet Bordeaux, Escudo Rojo, and Baronesa P., from accessible-premium to luxury price segments.
Overview
22
22
years of professional experience
Work History
Sales Manager - South USA
BARON PHILIPPE DE ROTHSCHILD
01.2022 - Current
- Managed importer and distributor relationships, annual commercial plans, pricing, incentives, depletion goals, inventory reviews, and market priorities for French and Chilean wine brands, including Mouton Cadet Bordeaux, Escudo Rojo, and Baronesa P., to drive brand performance.
- Conduct field visits with distributor representatives and trade partners to identify placements, expand distribution, support account presentations, and improve sell-through across on- and off-premise channels.
- Created and led distributor trainings, buyer presentations, tastings, wine dinners, trade shows, and promotional events to enhance product knowledge and boost brand visibility.
- Developed market-specific sales programs and activation plans utilizing pricing recommendations, incentives, consumer tastings, and account-level tools to increase depletions and revenue.
- Analyze performance, competitive pricing, account opportunities, and market conditions to recommend corrective actions and new commercial initiatives.
Marketing Manager
AIDIL WINES & LIQUORS
01.2018 - 01.2021
- Oversaw $200,000 marketing budget, producing presentations, brand decks, point-of-sale materials, promotions, tastings, and market-specific sales tools to drive brand visibility.
- Executed nationwide Rose wine campaign, created sales incentives, and managed brand strategy for Velho Barreiro Cachaca, tailoring approaches to diverse U.S. markets.
- Developed and executed sales and trade marketing strategies across seven U.S. markets, including Florida, New York, New Jersey, Connecticut, Rhode Island, Massachusetts, and California.
- Cultivated relationships with importers, distributors, retailers, restaurateurs, and sales representatives to enhance account development and support field execution.
On-Premise Sales Manager
MOET HENNESSY - LVMH GROUP
01.2013 - 01.2017
- Led an on-premise commercial team and managed direct sales to more than 300 key accounts, generating $4 million in annual revenue across premium and luxury wine and spirits brands.
- Cultivated long-term relationships with buyers and high-profile accounts, including restaurants, bars, nightclubs, and event venues, securing placements and enhancing brand visibility for sustained repeat business.
- Oversaw $400,000 trade marketing budget, executing ROI-focused promotions, account activations, events, and sales programs that adhered to luxury brand standards.
- Collaborated with distributors, marketing teams, and account decision-makers to negotiate programs, enhance execution, and uncover new revenue opportunities.
Trade Marketing Coordinator
MOET HENNESSY - LVMH GROUP
01.2011 - 01.2013
- Led regional trade marketing strategies in Rio de Janeiro, North, and Northeast Brazil, aligning national brand priorities with local commercial programs.
- Designed sales promotions that drove 20% sales increase, managed $300,000 activation budget, and collaborated with sales teams and external partners on data-driven programs.
- Coordinated marketing campaigns across multiple platforms for luxury brands.
- Managed digital content creation and social media posting schedules.
- Collaborated with cross-functional teams to align marketing strategies.
On-Premise Sales Specialist
MOET HENNESSY - LVMH GROUP
01.2005 - 01.2011
- Managed direct sales and relationships for 60 key on-premise accounts, enhancing visibility and sales for premium wine and spirits brands.
- Increased sales by 30% through targeted activations, nightlife programs, events, and proactive account engagement.
- Expanded brand presence within cruise line channels, developing new distribution opportunities and enriching guest experiences.
Education
Wine Connoisseur Training - Ongoing Product, Brand Development, and Wine Education
07-2026
WSET Certificate -
01-2015
ABS Brazil Wine Certification -
01-2004
Bachelor's Degree - Industrial Design, Product Design
UNIP
Sao Paulo, Brazil01-2001
Skills
- FINE WINE & SPIRITS SALES
- ON AND OFF PREMISE ACCOUNT DEVELOPMENT
- SOUTH FLORIDA MARKET
- BORDEAUX & IMPORTED WINES
- DISTRIBUTOR MANAGEMENT
- PRICING & NEGOTIATION
- DEPLETION GROWTH
- KEY ACCOUNT ACTIVATION
- WINE EDUCATION & EVENTS
- MARKET ANALYSIS
Additional Information
Valid U.S. driver's license, Available for travel
Languages
- Portuguese, Native
- English, Professional
- Spanish, Basic
Personal Information
U.S. citizen
Core Expertise
- Fine Wine & Spirits Sales
- On-Premise Account Development
- South Florida Market
- Bordeaux & Imported Wines
- Distributor Management
- Pricing & Negotiation
- Depletion Growth
- Key Account Activation
- Wine Education & Events
Timeline
Sales Manager - South USA
BARON PHILIPPE DE ROTHSCHILD
01.2022 - Current
Marketing Manager
AIDIL WINES & LIQUORS
01.2018 - 01.2021
On-Premise Sales Manager
MOET HENNESSY - LVMH GROUP
01.2013 - 01.2017
Trade Marketing Coordinator
MOET HENNESSY - LVMH GROUP
01.2011 - 01.2013
On-Premise Sales Specialist
MOET HENNESSY - LVMH GROUP
01.2005 - 01.2011
Wine Connoisseur Training - Ongoing Product, Brand Development, and Wine Education
WSET Certificate -
ABS Brazil Wine Certification -
Bachelor's Degree - Industrial Design, Product Design
UNIP