Erin Cannon
Salt Lake City
Summary
Confident and creative marketing professional with over 15 years of experience driving brand awareness and lead generation. Expertise in managing substantial marketing budgets and executing high-impact campaigns across digital, traditional, and social platforms. Proven track record of collaboration within results-focused teams.
Overview
16
16
years of professional experience
Work History
Corporate Brand Marketing Manager
CHG Healthcare
Salt Lake City
09.2016 - Current
- Led the development and launch of a multi-brand website, including page planning, Figma design collaboration, and Storyblok implementation. Partnered with stakeholders to refine top navigation, optimize content structure, implement SEO best practices, and review performance through analytics.
- Built brand awareness (increase of 8%) and generated leads while managing internal and external marketing campaigns and programs.
- Collaborated with channel leaders to plan, develop, and implement targeted marketing initiatives across diverse markets.
- Developed brand messaging, collateral materials, customer events, and promotional strategies.
- Planned and executed off-site promotional events that resulted in a 100% attendance increase in certain markets.
- Participated in conventions and job fairs, discussing industry trends and their implications on brand strategy.
- Oversaw monthly and yearly marketing budgets, ensuring alignment with forecasts and actuals for a 1.5M budget.
Account Supervisor
Redirect - Digital and Direct Marketing
Salt Lake City
05.2010 - 08.2016
- Oversaw execution of local and national client marketing campaigns, resulting in increased brand visibility.
- Directed and coordinated marketing activities and policies, enhancing promotion of products and services.
- Client list has included The Habit Burger Grill, Salt Lake City Airport, Teleperformance Global, Intermountain Healthcare, Placemedia, Simco Restaurants on Pier 39, Urban Plates, Café Rio, Utah Democratic Party, Alder & Tweed Home Outfitters, Forsey's Furniture Galleries, First American Exchange, The Eccles New Performing Art Center and Smithstix.
- Proficient in the management of website building, sitemap and wireframe content creation, direct mail, brochures, billboards, landing page development, social media promotion and creation, editorial calendars, online media campaigns, reporting and optimization.
- Adapted to a fast-paced agency environment, managing multiple projects simultaneously.
- Conducted weekly marketing calls and maintained daily communication with clients.
- Analyzed financial components of marketing campaigns, ensuring effective budget management.
- Executed quarterly and yearly financial forecasting and conducted monthly reviews.
Education
Bachelor of Science - Marketing (David Eccles School of Business)
University of Utah
Salt Lake City, UTSkills
- Brand Strategy & Development
- Campaign strategies
- Budgeting & Allocation
- Agency management
- Event Planning and Execution
- Influencer partnerships
- Account Management & Organization
- Project Team Leadership
- Detail-Oriented
- Excellent Interpersonal Skills
Education and Training
other
Interests & Hobbies
The Fashion Canvas, Personal Fashion Blog
- Created and developed a personal blog with nearly 15K social media followers and over 20K monthly website views.
- Worked with numerous clients, stores and online retailers to market various products.
Timeline
Corporate Brand Marketing Manager
CHG Healthcare
09.2016 - Current
Account Supervisor
Redirect - Digital and Direct Marketing
05.2010 - 08.2016
Bachelor of Science - Marketing (David Eccles School of Business)
University of Utah