Erin Citron
San Bernardino,CA
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.
Overview
9
9
years of professional experience
Work History
Marketing Manager/Driver Manager
Rockstar Transportation
05.2024 - Current
- Set appointments and attend meetings for the owner, and report back any vital information.
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Managed digital marketing campaigns across various social media platforms.
- Analyzed market trends to identify opportunities for growth and innovation.
- Coordinated email marketing initiatives to nurture leads and retain customers.
- Generated ideas to increase sales through creative promotions.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Prepared legal documents, including pleadings, motions, appeals and contracts.
- Prepared all documents for quarterly CHP inspections.
- Prepare 1099 tax documents for drivers.
- Prepare Business Plans, Company Handbook, and Monthly Sales/Marketing Reports.
Social Media Marketing Coordinator/Sales Representative
Pegasus Transit Inc.
05.2022 - 08.2025
- Developed strong relationships with clients to understand their needs and preferences.
- Developed key customer relationships to increase sales.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Managed front desk operations, ensuring efficient visitor check-in and appointment scheduling.
- Confirmed appointments, communicated with clients, and updated client records.
- Managed all social media platforms including Facebook, Instagram, TikTok, and LinkedIn.
- Developed engaging content for social media platforms to enhance brand visibility.
- Analyzed key metrics such as website traffic, post reach, impressions, likes, shares, comments and conversions to evaluate effectiveness of campaigns.
- Generated monthly reports on performance metrics using analytics software such as Google Analytics or Sprout Social.
- Tracked prospective clients using CRM to analyze lead sources.
- Edited invoices based on driver GPS data and communicated adjustments to clients.
- Performed administrative tasks such as payroll processing, recordkeeping, budgeting.
- Processed incoming payments and verified payment accuracy.
- Communicated with clients regarding overdue invoices and payment terms.
- Managed accounts receivable and payable functions such as invoicing customers or paying vendors.
Security Professional
Allied Universal Security
02.2020 - 05.2022
- Escorted guests and employees to destinations promptly.
- Conducted regular patrols to deter and detect potential security breaches.
- Assisted in emergency response procedures during critical incidents or alarms.
- Checked all floors and doorways for safety hazards regularly.
- Ensured all doors were locked or unlocked at start and end of day.
- Logged detailed hourly reports documenting findings.
- Prepared comprehensive incident reports for any occurrences on property.
- Collaborated with local law enforcement during emergency incidents.
Cashier/Cook
Taco Bell
01.2018 - 01.2020
- Took orders at front desk and drive-thru to ensure prompt service.
- Bagged and prepared orders for efficient customer fulfillment.
- Executed morning prep by dropping meat and preparing ingredients for daily operations.
- Served as line cook with comprehensive knowledge of menu items and preparation methods.
- Maintained cleanliness of restrooms and dining area to enhance customer experience.
- Changed and cleaned fountain drink station to uphold hygiene standards.
- Prepared mobile orders for convenient pickup options.
- Completed closing duties, including sweeping, mopping, and securing dining room and kitchen.
Education
Business Administration - Accounting Concentration
Riverside City College
Riverside, CA04-2027
Business - Marketing Certification
Ventura College
Ventura, CA10-2018
High School Diploma -
Redlands High School
Redlands, CA06-2016
Skills
- Microsoft Office Suite
- Social media marketing and management
- Accounts receivable and invoicing
- Payroll management and reporting
- Typing speed of 56 WPM
- Inside sales and customer service
- Retail experience
- Financial reporting
- Recruitment and employment services
- Staff management
- Customer relationship management (CRM)
- Digital marketing
- Business development
- Customer service
- Time management
- Reliable and punctual
- Goal oriented
- Team leadership
Languages
Spanish
Limited Working
English
Native or Bilingual
German
Limited Working
Awards
- $5,000 College Scholarship, Redlands High School
- Chemical Weapons Certificate, Allied Universal (MACE/Pepper Spray)
Personal Information
Timeline
Marketing Manager/Driver Manager
Rockstar Transportation
05.2024 - Current
Social Media Marketing Coordinator/Sales Representative
Pegasus Transit Inc.
05.2022 - 08.2025
Security Professional
Allied Universal Security
02.2020 - 05.2022
Cashier/Cook
Taco Bell
01.2018 - 01.2020
Business Administration - Accounting Concentration
Riverside City College
Business - Marketing Certification
Ventura College
High School Diploma -
Redlands High School