Erin Craig
Northville,MI
Summary
Recognized people leader with 12+ years of progressive experience driving enterprise communications, employee engagement, and change management at Comcast, NBCUniversal. Known for building high-performing teams, shaping executive messaging, and leading large-scale technology and cultural transitions. Award-winning communicator with a proven ability to align strategy, storytelling, and business outcomes.
Overview
7
7
years of professional experience
Work History
Director, Strategic Communications
Comcast NBCUniversal
03.2020 - Current
- Lead annual and quarterly strategic communication planning for a division of 14,000 employees, aligning messaging with business goals.
- Revitalized a previously unmotivated team, boosting morale, engagement, and overall performance.
- Partner with executives and cross-functional teams to design and execute communication strategies for product launches, campaigns, and organizational initiatives.
- Plan and deliver high-visibility events (town halls, leadership offsites, employee engagement conferences), both in-person and virtual.
- Serve as chief editor and strategist for company-wide communication channels, ensuring consistent, relevant, and measurable messaging.
- Drive content creation across blogs, microsites, and video, with a focus on measurement and continuous improvement.
Manager, Internal Corporate Communications
Comcast Effectv (Comcast Advertising)
10.2018 - 03.2020
- Created and executed division-wide communication strategies for 3,500 employees.
- Spearheaded intranet launch: led communication strategy, content creation, and deployment, ensuring seamless adoption and alignment.
- Partnered with frontline teams to gather insights through surveys, focus groups, and listening sessions, shaping relevant messaging.
- Drove stronger alignment across teams during major technology transitions.
Timeline
Director, Strategic Communications
Comcast NBCUniversal
03.2020 - Current
Manager, Internal Corporate Communications
Comcast Effectv (Comcast Advertising)
10.2018 - 03.2020
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