Erin Fuchsen
Chicago,IL
Summary
Successful public relations professional with substantial experience developing and executing successful external communications strategies the CPG industry. Highly organized individual with nine years of agency experience stretching across consumer and corporate practices. Strategic and committed to staying responsive and proactive in dealing with crises.
Overview
9
9
years of professional experience
Work History
Associate Director, Program Management
Ketchum
08.2024 - Current
- Develops scopes of work and manages budgets and timelines of multiple $3M+ clients.
- Assists senior leadership in managing all aspects of account operations, including staffing estimates, resourcing and forecasting.
- Partners with account team regularly to ensure assignments are high-quality, consistent and delivered on deadline.
Account Supervisor
Ketchum
05.2022 - 07.2024
- Served as primary liaison between agency and client in day-to-day business efforts for multiple accounts.
- Planned and executed successful PR campaign moments, ensuring positive exposure for the organization.
- Identified opportunities for upselling additional services to existing clients, increasing overall account value.
Senior Account Executive
Ketchum
01.2021 - 05.2022
- Drafted press materials ranging from brand messaging to executive talk tracks for Fortune 500 companies.
- Communicated with media weekly to build relationships and optimize press coverage.
Account Executive
Ketchum
06.2019 - 01.2021
- Collaborated with clients to set clear objectives, execute PR plans, and achieve desired results.
- Coordinated special events, ensuring seamless execution and positive media coverage for clients.
Assistant Account Executive
Ketchum
04.2018 - 05.2019
- Coordinated successful media events, including press conferences and product launches, generating positive publicity.
- Demonstrated expertise in various industry tools, enabling efficient monitoring and management of client accounts.
- Provided guidance to clients and account teams on mass media communications strategies.
Account Coordinator
Ketchum
04.2017 - 03.2018
- Created informative press materials, such as backgrounders and briefing documents, catering to high-level executives.
- Coordinated the logistics of more than 15 holiday season broadcast placements.
Account Management Intern
Ketchum
10.2016 - 03.2017
- Supported day-to-day account management for company clients.
- Managed logistics for trade shows and provided real-time media relations support to on-site team.
Consumer Public Relations Intern
Weber Shandwick
02.2016 - 06.2016
- Contributed to the overall success of the PR team by sharing ideas, resources, and expertise with colleagues.
- Handled various media monitoring reports and measurement trackers regularly.
Education
Bachelor of Journalism - Strategic Communication
University of Missouri
Columbia06.2015
Skills
- Media Relations
- Program Managmenent
- PR strategy development
- Agency operations
- Problem-solving abilities
- Brand positioning
Timeline
Associate Director, Program Management
Ketchum
08.2024 - Current
Account Supervisor
Ketchum
05.2022 - 07.2024
Senior Account Executive
Ketchum
01.2021 - 05.2022
Account Executive
Ketchum
06.2019 - 01.2021
Assistant Account Executive
Ketchum
04.2018 - 05.2019
Account Coordinator
Ketchum
04.2017 - 03.2018
Account Management Intern
Ketchum
10.2016 - 03.2017
Consumer Public Relations Intern
Weber Shandwick
02.2016 - 06.2016
Bachelor of Journalism - Strategic Communication
University of Missouri
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