Marti Cersovski
Albany,Oregon
Summary
Accomplished healthcare communications and project management leader with a robust record spearheading highly complex projects, directing organizational communications, and leading diverse cross-functional teams. Celebrated for exceptional problem-solving skills, a collaborative leadership approach, and consistently recognized as a go-to person for delivering results.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Director, Program Management
Walmart Health
08.2022 - Current
- In collaboration with Walmart Health's senior leadership team, lead the prioritization, assessment, and evaluation of concurrent enterprise-wide projects to ensure strategic alignment and efficient resource utilization
- Lead cross-functional teams through project execution; facilitate collaboration for improved decision-making processes within the organization
- Spearhead change management efforts during organizational transformations to minimize disruption while achieving desired outcomes efficiently
- Championed process improvement initiatives by identifying areas of inefficiency and proposing innovative solutions for optimization
Project Management & Communications Consultant
Self Employed
09.2011 - Current
- Provide senior-level project management and public relations consulting to diverse companies spanning healthcare, non-profit, real estate, retail, and construction sectors
Senior Project Manager
Samaritan Health Services
07.2015 - 11.2021
- Directed multifaceted, multi-million-dollar projects, including the development of a 14-room oncology wing, creation of a cutting-edge TAVR operating room, and the expansion and renovation of numerous outpatient health clinics
- Drove operational efficiency enhancements, including overseeing improvements in the referral authorization process, optimizing patient and staff flows for perioperative services, implementing instrument tracking software to streamline operating room workflows, and COVID-19 hospital surge planning
- Managed end-to-end aspects of enterprise-wide projects, including leading cross-functional teams, identifying and resolving issues, and ensuring team alignment with project objectives, scope, budget, deliverables and timeline
Public Relations Director
SafeHaven Humane Society
09.2011 - 07.2015
- Designed and implemented PR and marketing strategies to increase brand awareness and engage key audiences, including community outreach, newsletters, speaking engagements, direct mail, media relations, events, social media and website management
- Supported organizational fundraising efforts, including developing direct mail programs, implementing digital engagement strategies, grant writing and managing fundraising events
- Served as Editor-In-Chief of the quarterly Pet Press Magazine
Public Relations & Marketing Director
Samaritan Health Services
08.2002 - 09.2011
- Directed the marketing communications strategy for a large Oregon-based healthcare system to deliver growth and revenue targets
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact
- Developed comprehensive marketing plans in alignment with overall business goals and objectives
- Mentored junior team members, fostering professional development within the organization
- Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies
- Provided strategic counsel to senior management, advising on PR strategies, crisis management, and introducing innovative practices to engage key audiences effectively
Senior Account Executive
Waggener Edstrom Global PR
10.1998 - 07.2002
- Planned and executed strategic product media relations for tech clients, including leading media tours, pitching stories, serving as product spokesperson and conducting media training,
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning
Marketing Communications Manager
Yoshida Group
07.1997 - 10.1998
- Spearheaded marketing and PR strategies across 13 diverse companies within the Yoshida Group, including Yoshida Foods
- Cultivated strong relationships with local, regional, and trade media outlets while adeptly representing the companies as a spokesperson
- Crafted compelling content for all external marketing collateral and internal communication tools, ensuring consistent and impactful messaging across various platforms
PR Account Coordinator
Koopman Ostbo Marketing Communications
11.1995 - 07.1997
- Assisted in developing and implementing successful marketing strategies to increase client revenue
- Supported senior account managers in strategic planning initiatives aimed at growing existing accounts or acquiring new business opportunities
- Coordinated events and trade shows, showcasing clients'' products and services to target audiences
Education
Bachelor of Science - Political Science
Portland State University
01.1994
Journalism & Political Science Studies
Oregon State University
01.1993
Skills
- Strategic Planning
- Project Management
- Organizational Development
- Corporate Communications
- Budget Management
- Program Management
- Performance Improvement
- Marketing Strategies
- Content Development
- Issues Resolution
- Team Management
- Corporate Social Responsibility
- Creativity and Innovation
- Media Relations
Certification
PMP Certification Bootcamp, Fall 2021
Timeline
Director, Program Management
Walmart Health
08.2022 - Current
Senior Project Manager
Samaritan Health Services
07.2015 - 11.2021
Project Management & Communications Consultant
Self Employed
09.2011 - Current
Public Relations Director
SafeHaven Humane Society
09.2011 - 07.2015
Public Relations & Marketing Director
Samaritan Health Services
08.2002 - 09.2011
Senior Account Executive
Waggener Edstrom Global PR
10.1998 - 07.2002
Marketing Communications Manager
Yoshida Group
07.1997 - 10.1998
PR Account Coordinator
Koopman Ostbo Marketing Communications
11.1995 - 07.1997
Bachelor of Science - Political Science
Portland State University
Journalism & Political Science Studies
Oregon State University