ERIN GUTIERREZ
Frisco,TX
Summary
Results-driven Medical Education and Program Management professional with over 10 years of experience in developing and executing educational initiatives within orthopedic and medical device sectors. Skilled in KOL engagement, product education, and compliance management. Delivered compliant training programs that enhance commercial effectiveness and clinician adoption while effectively managing budgets, vendors, and analytics.
Overview
25
25
years of professional experience
Work History
Senior Medical Education Manager
Orthofix
01.2024 - Current
- Lead national and regional medical education programs for limb reconstruction portfolio, aligning education initiatives with corporate growth objectives.
- Design, deliver, and continuously improve multi-channel education programs, including live national programs, regional workshops, cadaveric labs, webinars, and virtual learning.
- Managed medical education budget, optimizing resource allocation to support education initiatives.
- Develop and manage relationships with Key Opinion Leaders, including speaker programs, advisory boards, national and regional society meetings.
- Facilitated peer-to-peer clinical case support for complex procedures, enhancing physician confidence and driving product adoption.
- Partner cross-functionally with Sales Leadership, Marketing, Compliance, Legal, and Regulatory to ensure compliance with FDA, AdvaMed, OSHA, and corporate standards.
- Communication liaison for surgeons, distributor representatives, sales and marketing leaders.
- Coordinated with global cross-functional stakeholders to align educational strategies, ensure regional compliance, and manage compliance reporting and budget recharge for global events, including planning and executing LATAM physician education program.
Medical Education Manager
Orthofix
10.2018 - 12.2023
- Managed consultant engagement process, ensuring timely faculty agreements, accurate timesheets, thorough expense reviews, compliance documentation, and efficient payment workflows to facilitate educational initiatives.
- Planned and executed medical education events including agendas, vendors, logistics, and on-site operations.
- Led demo equipment strategy and logistics for national and regional education programs, including sawbones workshops and cadaveric labs.
- Supported sales training initiatives through content development, communication, and training logistics.
- Enhanced sales operations tools, developed orientation materials, and streamlined field resources to improve accessibility and effectiveness for sales teams.
- Supported U.S. Extremity Fixation business in medical education, sales training, sales operations, demo equipment management, and business analytics to drive knowledge transfer and improve sales performance.
- Delivered business analytics including market share analysis, revenue trends, ASP development, gross margin analysis, and contract pricing support.
- Collaborated as a key cross-functional partner with Sales, Marketing, Finance, and Operations teams.
Market Access Manager
Orthofix
04.2015 - 09.2018
- Executed U.S. medical and sales education programs in collaboration with sales, marketing, operations, and medical education to enhance training effectiveness.
- Led national and regional healthcare professional and sales representative training programs, both in-person and virtual.
- Managed sales training events end-to-end, from planning through execution and post-event follow-up.
- Developed education-aligned product collateral and launch materials in partnership with marketing to ensure alignment with training objectives.
- Managed e-learning platforms by updating content, overseeing approvals, tracking assignments, and developing new modules to support ongoing education initiatives.
- Supported budgeting, forecasting, vendor negotiations, and business analytics.
Account Manager, Extremity Fixation
Orthofix
09.2014 - 04.2015
- Executed national accounts RFPs, conducted pricing analysis, educated GPOs, and developed field pricing tools to enhance competitive positioning.
- Created pricing analyses for gross margin, contract discounts, and aggregation to inform strategic decision-making.
- Coordinated product launch targeting and managed national conference demo logistics to maximize market presence.
Portfolio Executive / Business Analyst Manager / Admin. Assistant
Novation, LLC
01.2002 - 01.2014
- Progressive leadership roles in sourcing operations, contract negotiation, procurement analytics, and portfolio management within a national healthcare supply organization.
- Led national bids, negotiated supplier contracts, managed analytics teams, and delivered pricing strategies that produced measurable cost savings and revenue growth.
- Secured price savings through market analysis and supplier negotiations, reducing costs from a 3% increase to a 4.5% aggregate decrease compared to current contract pricing and 2% lower than average market price.
- Informed members and field on benefits of contracts via webinars and individual conversations, contributing to contract sales growth of 10% while non-contract national sales growth was 3%.
Education
Bachelor of Science - Recreation, Parks & Tourism Sciences
Texas A&M University
College Station, TXSkills
- Program Management
- Contract Management
- KOL engagement
- Cross-Functional Leadership
- Budget & Vendor Management
- Business Analytics
- Medical Education Strategy
- Compliance & Regulatory Alignment
- Advanced Microsoft Office
- Learning Management Systems
- Smartsheet
- Salesforce
- E-Learning Platforms
Personal Information
Title: Medical Education Management Leader | Program Management | Limb Reconstruction
AWARDS AND RECOGNITION
Circle of Excellence – US Orthopedics, Orthofix (2021), Contract Management Excellence – Sourcing Operations, Novation LLC (2012), Exceeding Excellence – Contract Management, Novation LLC (2003, 2004)
Timeline
Senior Medical Education Manager
Orthofix
01.2024 - Current
Medical Education Manager
Orthofix
10.2018 - 12.2023
Market Access Manager
Orthofix
04.2015 - 09.2018
Account Manager, Extremity Fixation
Orthofix
09.2014 - 04.2015
Portfolio Executive / Business Analyst Manager / Admin. Assistant
Novation, LLC
01.2002 - 01.2014
Bachelor of Science - Recreation, Parks & Tourism Sciences
Texas A&M University