Erin Holliday Moak

• Led comprehensive marketing strategies, collaborating with cross-functional teams to develop targeted marketing plans to drive growth and achieve pipeline goals.
• Established a scalable go-to-market ABM framework for regional teams.
• Manage annual field marketing budget, forecasts, and expenditures.
• Translate key performance metrics into actionable insights, driving campaign/events improvements and consumer-centric approaches.

• Managed and grew a high-performing team of regional field marketers and account development team to achieve pipeline growth across multiple consecutive quarters.

• Responsible for creating and maintaining dashboards, KPI tracking, lead scoring, and campaign performance measurement to demonstrate ROI on marketing activities to executive leadership.

• Responsible for marketing and communications strategy that supports pipeline and bookings growth for $1B+ business.
• Created cross functional partnerships with product marketing, engineering, customer success and creative teams to drive executive relationships and increase customer spend.
• Equipped sales, engineering, and architecture teams with analytical insights, unveiling opportunities within the business to drive growth.
• Execute customer-facing educational and networking events while driving attendance, influencing content development and sourcing executive speakers.
• Oversaw implementation of 1:1 and 1:many marketing activities resulting in $100M annually in pipeline generation.

• Worked directly with Executive Leadership to develop brand, target markets and route to market programs.
• Owned end-to-end strategy, budget, sales enablement, audience acquisition and measurement of field event and activations to drive brand awareness, thought leadership and demand generation across all sales segments.
• Established, developed, and managed business development tools to aid in lead handoff and development.
• Lead, mentored, and managed team of early in career business development account representatives to consistently achieve sales goals and accelerators.
• Implemented sales operations workflows between Marketo and Salesforce.com to showcase marketing activities, influence and pipeline contribution.
• Managed public and analysts relations efforts to ensure proper media exposure and coverage for earned and organic media channels.

• Created and executed targeted regional marketing plans to bring together corporate programs and regional opportunities, including field events, executive programs, tradeshows, industry associations, partner programs and telemarketing.
• Developed multi-touch programs to drive success before, during and after events to increase customer engagement.
• Developed comprehensive email campaigns to include relevant go market tactics including promotional emails, nurture emails, digital ads, and ABM tactics to ensure steady flow of customer engagement was being achieved.
• Forecasted, measured, and analyzed impact of programs on sales cycles; produced weekly reports and monthly dashboards to demonstrate campaign progress and region success.

• Developed multi-touch campaigns to drive success before, during and after events to increase overall customer engagement.
• Facilitated and fostered strong relationships with strategic industry partners, including high-volume companies such as HP, Cisco, EMC, Intel, Microsoft, NetApp, Samsung, and VMWare.
• Managed all logistics regarding third party agencies, including all contact list providers, digital marketing agencies, web design firms, online media sites, etc.
• Developed and reported on new marketing campaign metrics, closed loop reporting procedures, and ROI.
• Established, executed, and monitored budgets of $2M+ across all components of various marketing programs.