Erin Hynum
Madison,WI
Summary
Steering Therma-Stor's product innovation with a hands-on approach in strategic planning and product development, my tenure as Senior Director and Interim General Manager has been marked by a commitment to fostering an exceptional organizational culture. The experience in these roles has honed my leadership capabilities and solidified my expertise in nurturing environments where every stakeholder thrives.
My journey is fueled by a principle-centered value system and a dedication to continuous improvement in emotional intelligence. The team and I have collaborated to push the boundaries of product excellence, ensuring that our strategies are not only innovative but also grounded in a deep understanding of our customers' needs and the market's direction. We are constantly refining our approach to lead the industry and deliver unparalleled value.
Overview
38
38
years of professional experience
1
1
Certification
Work History
Senior Director of Product Management
Therma-Stor
01.2023 - Current
- Defined vision for next generation cloud and SaaS platform to capitalize on market opportunity and provide platform to re-invent existing products
- Led a team of internal and external designers, front end developers, and back end developers while creating an industry leading remote monitoring and asset tracking IoT platform.
- Led a team of engineers and designers to develop the most successful connected dehumidifier in the industry
- Led a team of researchers obtaining voice of customer for future IoT advancements
- Constructed target selling plan for DryLINK resulting in a contract with SERVPRO
- Industry speaker at multiple events
- Presented webinars to educate customers on new products
Interim General Manager - Pro Division
Therma-Stor
04.2023 - 09.2023
- Full P&L responsibility, delivered financial growth.
- Developed key performance goals and managed performance of the staff.
- Recruited, retained, and developed talent.
- Developed five year strategic growth plan
- Executed offshoring plan to expand margins on non-core products resulting in double digit margin expansion for those products
- Identified storm sales opportunity and developed, communicated, and managed inventory plan
Business Unit Leader
Therma-Stor
04.2019 - 01.2023
- Developed and launched DryLINK ecosystem of connected digital products
- Implemented 80/20 which reduced equipment platforms by 50%
- Indentified and communicated compelling DryLINK value propositions to stakeholders
Senior Product Manager - Pro
Therma-Stor
07.2017 - 04.2019
- Shifted focus to a digital future involving physical products, IoT, and customer pain points throughout the customer journey
- Created DryLINK digital initiative which helped improve sales by 66% over the next five years
- Developed strategic plan to transform the Pro business unit into an equipment, and digital solutions, provider
Product Manager - Phoenix & Quest Construction
Therma-Stor
09.2012 - 07.2017
- Brand development and strategic planning for Phoenix Restoration Equipment and Quest Construction Equipment
- Clarified the strategy and provided leadership to the Phoenix Restoration sales team resulting in improved team enngagement
- Shifted product development focus from product efficiency to usability which led to highly successful product launched in key categories
- Improved the culture of both brands by listening and taking action
Product Manager - Quest Construction
Therma-Stor
06.2010 - 10.2012
- Created the strategy and provided leadership to grow the new Quest line of products from $100K to over $3.2M in sales.
- Provided focused leadership for team of five people and manufacturer's rep network.
Director of Finance and Strategy
CA Systems, Inc.
11.1988 - 06.2010
- Full P&L Responsibility
- Collaborated with the President to provide strategic direction and leadership of the company resulting in a period of accelerated growth from $300K to over $5.5 million in sales.
- Championed the strategic pivot from analog equipment, led the expansion into digital plate processing technologies, and shifted the sales channel to large plate manufacturers.
Soldier - Administrative Specialist
United States Army Reserve
06.1986 - 06.1992
- 44th General Hospital in Madison, WI
Education
MBA - General Management
University of Wisconsin-Madison - School of Business 3.94 GPA
Madison, WI08.2010
BBA - Finance
University of Wisconsin-Whitewater 3.92 GPA
Whitewater, WI01-2007
AS - Liberal Studies
Madison Area Technical College
Madison, WI05.2002
Skills
- Disruptive Innovation
- Strategic Planning
- Team Building
- Focused Leadership
- Business Finance
- Market understanding
- Team Management
- Business Development
- Contract Negotiation
- Contract Management
- Business Planning
- Project Management
- Strategies and goals
- People Management
- Creativity and Innovation
Certification
High Performance Sales University of Wisconsin March 2011
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Company CultureHealthcare benefitsStock Options / Equity / Profit SharingWork from home option401k matchWork-life balanceTimeline
Interim General Manager - Pro Division
Therma-Stor
04.2023 - 09.2023
Senior Director of Product Management
Therma-Stor
01.2023 - Current
Business Unit Leader
Therma-Stor
04.2019 - 01.2023
Senior Product Manager - Pro
Therma-Stor
07.2017 - 04.2019
Product Manager - Phoenix & Quest Construction
Therma-Stor
09.2012 - 07.2017
Product Manager - Quest Construction
Therma-Stor
06.2010 - 10.2012
Director of Finance and Strategy
CA Systems, Inc.
11.1988 - 06.2010
Soldier - Administrative Specialist
United States Army Reserve
06.1986 - 06.1992
MBA - General Management
University of Wisconsin-Madison - School of Business 3.94 GPA
BBA - Finance
University of Wisconsin-Whitewater 3.92 GPA
AS - Liberal Studies
Madison Area Technical College
High Performance Sales University of Wisconsin March 2011
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