Erin McGovern
Parx Casino
Philadelphia,PA
5
years of professional experience
Digital Marketing Coordinator with 4+ years of experience creating engaging social media, and digital campaigns within the casino and entertainment industry. Created the Sunday Social program and collaborated across departments to develop and execute themed brunches and live events that increased guest engagement and delivered memorable experiences. Skilled in content creation, event promotion, campaign execution, and performance analysis. Creative, organized, and passionate about building meaningful connections between brands, audiences, and unforgettable live experiences.
Work History
Digital Marketing Coordinator
3 Years 9 Months- Developed and executed digital marketing campaigns across multiple platforms.
- Enhanced brand visibility through social media campaigns, creating engaging and shareable content.
- Managed relationships with external vendors, ensuring timely delivery of services.
- Collaborated with cross-functional teams for the successful execution of integrated marketing campaigns.
- Created social media content with innovative brand messaging to support new product launches.
Marketing and Communications Coordinator
10 Months- Coordinated social media strategies, increasing online presence and community interaction.
- Organized events and promotional activities, boosting brand visibility within the community.
- Maintained relationships with media contacts, facilitating coverage of organizational events and initiatives.
- Planned and executed internal and external marketing events.
Education
Bachelor of Arts - Media Studies & Production
Skills
Digital marketing
Content creation
Social media tools
Influencer marketing
Attention to detail
Customer engagement
Relationship building
Team leadership
Collaborative teamwork
Creative problem solving
Attention to detail
Customer service
Timeline
Digital Marketing Coordinator
Parx Casino
11.2022 - CurrentRead More
Marketing and Communications Coordinator
AL DÍA News Media
12.2021 - 10.2022Read More
Temple University
Bachelor of Arts from Media Studies & Production
Read More