Erin Murcia
Annapolis ,MD
Summary
Accomplished industry leader offering many years of management expertise including staff training and development, performance evaluation, and continuous improvement. Highly driven and successful at implementing strategic approaches to drive profitability and sales. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
14
14
years of professional experience
Work History
Brand Manager
Buck Distributing
Upper Marlboro, MD
06.2023 - Current
- Developed and implemented successful marketing strategies for a new brand.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Collaborated with team to forecast based on sales and product profitability.
- Maintained budget to consistently keep within monetary parameters.
- Leveraged customer and industry trends to shape successful solutions and approaches.
General Manager
Buck Distributing
Upper Marlboro, MD
01.2018 - 06.2023
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
- Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
- Provided guidance and support to subordinate managers in order to foster an atmosphere of cooperation throughout the organization.
- Identified areas of improvement in current business practices and collaborated with other departments to develop action plans for implementation.
- Assisted in the recruitment process by interviewing potential candidates for open positions.
Sales Manager
Buck Distributing
Upper Marlbor , MD
08.2010 - 01.2018
- Developed and implemented sales strategies to increase market share.
- Created and presented monthly reports to management on sales performance.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
- Managed daily operations of sales department, including supervision of staff members.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Assisted senior management in developing long-term strategic goals for the company's growth.
Education
MBA - Business Administration
University of Maryland Global Campus
Adelphi, MD05-2008
Master of Arts - Business Administration And Management
McDaniel College
Westminster, MD05-2005
Skills
- Sales monitoring
- Sales strategy
- Business Administration
- Training and mentoring
- Goal-Oriented
- Operations Management
- Continuous improvements
- Business Development
- Strategic Planning
- Employee Motivation
Timeline
Brand Manager
Buck Distributing
06.2023 - Current
General Manager
Buck Distributing
01.2018 - 06.2023
Sales Manager
Buck Distributing
08.2010 - 01.2018
MBA - Business Administration
University of Maryland Global Campus
Master of Arts - Business Administration And Management
McDaniel College
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