Erin Murray
Gloucester,VA
Summary
Marketing professional with hands-on experience leading brand initiatives, digital marketing, website management, SEO, and integrated campaigns across web, social, email, and events. Proven ability to manage full-scale rebranding efforts, build high-performing websites and landing pages, and support sales teams through CRM management, workflows, and automated email campaigns. Strong creative background in photography, video production, and content creation, with experience in both corporate and university environments.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator
TCI
11.2023 - Current
- Drive end-to-end marketing strategy and execution by identifying target verticals and delivering consistent messaging across web, social, email, digital signage, and events.
- Led company-wide rebrand initiatives, including updating brand colors and visual identity, redesigning business cards, and contributing to branded vehicle wrap concepts.
- Rebuilt and manage the company website, including content, structure, landing pages, and ongoing optimization, while implementing SEO strategies to improve search rankings and organic traffic.
- Create and manage content across blogs, social media, and email marketing, including graphic design, scheduling, automated workflows, and sales cadences to support lead generation.
- Design and produce diverse marketing collateral and internal communications materials, including brochures, flyers, presentations, stickers, and signage.
- Plan and manage company-hosted business events, conduct market and competitor research, capture professional headshots, and manage CRM data to strengthen customer engagement.
Freelance Photographer
EM Photos
08.2023 - Current
- Capturing Portraits, Family, Events, Weddings, Bar/Restaurant, Bands, Newborn, Nature, Architecture, Graduation Photos
- Capture/film/edit photo and video
- Work with Adobe creations
- Market on social media platforms
- Customer Relationship Management
Marketing Officer Photographer & Video Creation Specialist
Old Dominion University
01.2023 - 05.2024
- Develop and implement innovative marketing strategies to increase student engagement and attendance for events such as sports games, events, and lectures
- Capture Photos and Videos of student organizations, campus life/activities
- Work with social media team showcasing work to promote Marketing Association
Social Media Marketing Intern
Old Dominion University
10.2023 - 12.2023
- Created photo and video content for Monarch Internship & Co-Op Office by attending events and webinars.
- Planning, executing, and strategizing social media calendars for school semesters with the student media team.
- Assisted in the development and implementation of social media marketing campaigns across various platforms.
Messenger
Digital Monarch Media Old Dominion University
03.2023 - 05.2023
- Promoting ODU events, activities, and campus life to encourage engagement.
- Collecting, creating, and editing a wide range of photographs and video for ODU main social media accounts.
Student Photographer
Student Photographer Old Dominion University
11.2022 - 02.2023
- Student Photographer for Engineering Department.
- Captured high-quality images for university events, showcasing diverse student life and campus activities.
Education
Bachelor of Science - Business, Management, Marketing, and Related Support
Old Dominion University
Norfolk, VA05.2024
Associate of Science - Business Administration and Management
General Thomas Nelson Community College
Norfolk, VA05.2022
Skills
- Microsoft Applications
- Adobe Photoshop
- Adobe Lightroom
- Email Marketing
- Digital Marketing
- Blogging
- Adobe Design Programs
- Video Production
- Video Editing
- Social Media Marketing
- Customer Relationship Management
- Email Marketing
- Event Planning
- Event Marketing
- Website Development
- Website Management
Timeline
Marketing Coordinator
TCI
11.2023 - Current
Social Media Marketing Intern
Old Dominion University
10.2023 - 12.2023
Freelance Photographer
EM Photos
08.2023 - Current
Messenger
Digital Monarch Media Old Dominion University
03.2023 - 05.2023
Marketing Officer Photographer & Video Creation Specialist
Old Dominion University
01.2023 - 05.2024
Student Photographer
Student Photographer Old Dominion University
11.2022 - 02.2023
Bachelor of Science - Business, Management, Marketing, and Related Support
Old Dominion University
Associate of Science - Business Administration and Management
General Thomas Nelson Community College