Erin O'Donnell
Round Rock,TX
Overview
8
8
years of professional experience
Work History
Social Media Specialist
Prime Therapeutics
Austin, TX
09.2022 - Current
- Develops content for external audiences, engages with marketing partners, and collaborates with departments across Prime to execute social media campaigns to increase brand awareness and drive business results
- Develop and execute paid media campaigns across multiple channels
- Manages social media scheduling, reporting, and analytics
- Maintains 6.8%+ average engagement rate across social channels.
Social Media Coordinator
Health.com
New York, NY
09.2021 - 06.2022
- Developed, implemented, and managed social media strategy that continuously grew organic traffic and increased audience engagement by 30% in my first three months
- Reported on tests, traffic, and metrics (engagements, impressions) and optimized tactics to meet goals
- Directed the brand voice and visual aesthetic for all organic social media posts by collaborating with video and design team on original social assets.
Freelance Proofreader
Self-employed
New York, NY
01.2018 - 09.2021
- Performed thorough reads, checking for typos, grammar and sense, and verified information, providing suggestive edits when necessary
- Worked closely with clients to ensure all requests are implemented and all deadlines are met, keeping authors' style and voice in mind
- Used Google Drive to edit documents with clients.
Social Media/Editorial Intern
Inked Magazine
New York, NY
09.2020 - 08.2021
- Solely managed social strategy on Inked Pinterest account and increased monthly viewers from 8 million to 10 million in my first month
- Assisted the Editor-in-Chief in producing and writing Culture features for the physical magazine along with weekly articles for the website
- Collaborated with Social Media Manager to create captivating content for TikTok and help grew account from 500 to 25,000 followers in one month.
Freelance Writer
The Financial Diet
New York, NY
01.2020 - 02.2020
- Wrote 1000 word article detailing my personal finance journey
- Collaborated with editor to ensure work met editorial guidelines
- Completed article in a timely manner before deadline.
Editorial Writer
Burntx, The University of Texas at Austin
Austin, TX
01.2017 - 04.2018
- Wrote high-quality articles for digital publication, coordinating images and layout to ensure striking presentation on WordPress, with a special interest in lifestyle and wellness editorial
- Managed deadlines with efficiency, writing up to 4 articles a week
- Utilized SEO to ensure articles visibility.
Education
Master of Arts - Media Studies
The New School
05-2021
Bachelor of Arts - English
The University of Texas at Austin
05-2019
Skills
- Content Creation
- Social Media Strategy
- Social Media Management
- Copy Writing
- Copy Editing
- Social Media Analytics
- Graphic Design
- Video Editing
- Social Media Marketing
- Community Management
Affiliations
- Public Relations Society of America (PRSA)
Timeline
Social Media Specialist
Prime Therapeutics
09.2022 - Current
Social Media Coordinator
Health.com
09.2021 - 06.2022
Social Media/Editorial Intern
Inked Magazine
09.2020 - 08.2021
Freelance Writer
The Financial Diet
01.2020 - 02.2020
Freelance Proofreader
Self-employed
01.2018 - 09.2021
Editorial Writer
Burntx, The University of Texas at Austin
01.2017 - 04.2018
Master of Arts - Media Studies
The New School
Bachelor of Arts - English
The University of Texas at Austin
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