Erin Ralston
Henderson,NV
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Virtue Real Estate Group
08.2021 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Supported SEO initiatives to improve content, keywords and branding
- Increased customer engagement through social media by 80%
- Grew Social Media from 2,000 Followers to 66k in a 7 months
- Oversaw development of traditional and social media marketing campaigns to collect leads and customer engagement.
- Managed 12 Real Estate Agents’ social media and digital marketing campaigns through emails and mailers
- Strategized and developed video content for client's website and social media publications
- Drove company branding efforts to increase market presence and brand recognition.
- Created engaging content for social media through reels and tiktok which gained thousands of views and grew social by
- Managed relationships with third-party vendors and suppliers to facilitate prompt delivery of services
- Developed overall marketing strategy and support implementation across 3 departments.
Marketing Intern
Imagine Communications
06.2019 - 08.2019
- Assisted in creating written, video and image content for marketing channels
- Helped with planning and hosting of marketing events
- Collaborated with team members to help expand marketing channels
- Collaborated on public relations and strategic planning for clients’ projects
- Contributed to mock-ups, email campaigns, and social media content
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Participated in brainstorming meetings to develop marketing collateral.
Education
B.S in Business Administration - Marketing
University of Nevada
Reno, Nevada05.2021
Skills
- Online marketing strategies
- Search engine optimization
- Online presence monitoring
- Channel growth tracking
- Strategic planning
- Brand Development and Awareness
- Content Development
- Search Engine Optimization Expertise
- Social Media Management
- Vendor Relations
Timeline
Marketing Manager
Virtue Real Estate Group
08.2021 - Current
Marketing Intern
Imagine Communications
06.2019 - 08.2019
B.S in Business Administration - Marketing
University of Nevada
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