Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Erin Smith

Lynchburg,VA

Summary

Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.

Overview

Work History

Social Media Manager Intern

Mission Thrift
08.2023 - Current
  • Moderated social media accounts for constructive, brand-appropriate communications.
  • Developed creative and unique campaign visuals, including videos, GIFs and images.
  • Informed content creation and optimized campaigns using insights and analytics.
  • Created engaging content to catch attention of potential customers
  • Moderated social media accounts for constructive, brand-appropriate communications
  • Conducted daily updates to social media profiles to boost company online presence
  • Increased brand awareness and followers through comprehensive social media campaign management

Communications Intern

Freedom 424
08.2023 - Current
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
  • Wrote and distributed press releases and social media content for clients and company.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Assisted with marketing strategy development to increase public awareness and customer engagement.

Marketing & Communications Manager

Cool Guys Cry
07.2023 - Current
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Created dynamic graphics and pieces to increase website and social media traffic.
  • Identified target audiences to analyze characteristics, behavior and media habits.
  • Conducted online research to obtain relevant information and materials.
  • Created content with SEO keywords drawn from Google Analytics.

Education

Bachelor of Arts - Communications, Journalism, Digital Media Marketing

Virginia University of Lynchburg
Lynchburg, VA
05.2025

Bachelor of Science - Strategic Communications And Journalism

Liberty University
Lynchburg, VA
10.2022

Associate of Arts - Graphic Design

Randolph Community College
Asheboro, NC
05.2020

Skills

  • Increasing Engagement
  • Brand Development and Awareness
  • Social Ad Campaigns
  • Social Media Management
  • Search Engine Optimization Expertise

Affiliations

  • American Marketing Association
  • Public Relation Student Society of America (PRSSA)

Timeline

Social Media Manager Intern

Mission Thrift
08.2023 - Current

Communications Intern

Freedom 424
08.2023 - Current

Marketing & Communications Manager

Cool Guys Cry
07.2023 - Current

Bachelor of Arts - Communications, Journalism, Digital Media Marketing

Virginia University of Lynchburg

Bachelor of Science - Strategic Communications And Journalism

Liberty University

Associate of Arts - Graphic Design

Randolph Community College

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Erin Smith