Erin Williams
Business Development Associate
Scotts Valley,CA
Summary
Results-driven Business Development Professional with over 16 years of experience in driving strategic initiatives, identifying growth opportunities, and building long-term client relationships. Skilled in analyzing sales data, market trends, and customer demands to develop targeted strategies that boost client satisfaction and increase sales. Extensive expertise in cross-functional collaboration, product development, and ERP implementation, with a track record of exceeding sales goals and KPIs. Known for proactive problem-solving, data analysis, and effective communication, ensuring smooth client management and a seamless transition from sales to delivery.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work History
Senior Account Manager
Aquatic AV, Inc
07.2018 - 10.2024
- Led business development and client management for the Spa OEM division, focusing on market expansion and customer satisfaction across B2B and B2C channels
- Collaborated with inside sales associates to identify, prioritize, and implement growth initiatives that resulted in improved client satisfaction and territory growth
- Developed customized sales plans for each client, identifying opportunities for additional product sales and upselling new solutions based on market demands and customer needs
- Managed end-to-end customer relationships throughout the sales cycle, from initial engagement through project completion, ensuring seamless delivery and follow-up on all orders
- Generated and tracked customer quotes, proactively following up to secure new accounts and increase conversion rates
- Worked closely with leadership to analyze business data, sales trends, and product demand, contributing insights that shaped strategic focus and drove revenue growth
General Manager
Aquatic AV, Inc
05.2008 - 07.2018
- Managed daily business operations, with responsibilities in customer service, order processing, and purchasing, playing a key role in supporting the company's sales and growth targets
- Conducted market research and demand analysis to inform purchasing decisions and align inventory with customer needs
- Oversaw business administration and warehouse operations, including managing 4 employees, with a focus on enhancing sales processes and customer satisfaction
- Engaged in strategic planning and demand forecasting to support market expansion and sales growth, ensuring the timely procurement and delivery of high-demand products
- Supported company objectives by implementing efficient order management and customer service protocols, directly contributing to customer satisfaction and repeat business
- Played a critical role in the implementation of the company's first ERP system, training team members and ensuring a smooth transition that improved operational efficiency
Education
Associate of Arts - Business Administration And Management
De Anza College
Cupertino, CA 09.2020 - 03.2022
High School Diploma -
Berrien Springs High School
Michigan 09.1998 - 06.2002
Skills
- Business Development & Sales Growth: B2B & B2C sales, market expansion, client retention, upselling strategies
- Client Management: Account management, customer service, relationship building, customer satisfaction
- Strategic Planning & Data Analysis: Demand forecasting, market trend analysis, KPI tracking, sales data analysis
- Product Development & Promotion: Custom product development, private label solutions, product promotion strategies
- ERP & CRM Proficiency: Dynamics 365, Netstock, Acumatica, QuickBooks, Microsoft Office & Excel (Pivot Tables, VLOOKUP), report building
Recognition
- 15 Years of Service Award, Aquatic AV, Inc - April 2023
Timeline
Associate of Arts - Business Administration And Management
De Anza College
09.2020 - 03.2022
Senior Account Manager
Aquatic AV, Inc
07.2018 - 10.2024
General Manager
Aquatic AV, Inc
05.2008 - 07.2018
High School Diploma -
Berrien Springs High School
09.1998 - 06.2002
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