Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ernest Castro

Retail Sales Manager
San Manuel,AZ

Summary

Highly accomplished Sr. Sales Manager with over 13 years of experience in Event Technologies. Skilled in sales presentation, market and competitive analysis, and profit and revenue-generating strategies. Proficient in CRM software, product and service management, and sales process. Proven track record of managing multiple accounts simultaneously while meeting deadlines for projects. Adept at monitoring competitors' activities and adjusting strategy accordingly to stay ahead of the competition. Strong ability to create detailed customer profiles, identify needs, and develop customized solutions.

Overview

17
17
years of professional experience

Work History

Retail Sales Manager

SAS Retail Services
11.2023 - Current
  • Boosted sales performance by implementing effective visual merchandising and store layouts.
  • Trained new sales associates on company policies, selling techniques, and customer service best practices to maximize their potential.
  • Maintained company's visual merchandise standards through general housekeeping and planograms.

SR. SALES MANAGER

Encore Event Technologies
02.2009 - 09.2022
  • Managed multiple accounts simultaneously while meeting deadlines for projects.
  • Monitored competitors' activities and adjusted strategy accordingly to stay ahead of the competition.
  • Created detailed customer profiles, identified needs, and developed customized solutions.
  • Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
  • Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
  • Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
  • Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.

Education

Broadcasting & Communications in Video Engineering

ITT Technical Institute
05.1991

Skills

  • Sales pitch development

  • Market and Competitive Analysis

  • Customer relationship management software

  • Product and Service Management

  • Sales Process

  • Customer service

  • Retail operations

  • Sales expertise

  • Management

  • Strategic decision-making

  • Training and mentoring

  • Inventory management

Timeline

Retail Sales Manager

SAS Retail Services
11.2023 - Current

SR. SALES MANAGER

Encore Event Technologies
02.2009 - 09.2022

Broadcasting & Communications in Video Engineering

ITT Technical Institute

Similar Profiles

CREATE PROFILE
Ernest CastroRetail Sales Manager