Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Esai Rosales

El Paso,United States

Summary

Knowledgeable Sports Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. Willing to go above and beyond to ensure goals are met.

Overview

10
10
years of professional experience

Work History

UTEP Volleyball Social Media Manager/Content Creator

The University of Texas at El Paso
07.2021 - 12.2023
  • Increased social media following drastically. Instagram following grew from last place in the conference 3,700 to first place 15.5k.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Helped grow team's home game attendance through weekly video, photo, and graphics promoting home or televised away games. The program had never sold out a game in history. We sold out the last 3 games of this season.
  • Traveled with team to away games and tournaments.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Coordinated with players and influencer partnerships, leveraging their reach to expand brand visibility and help the player with personal brand.
  • Facilitated live events such as game day posting on various social platforms engaging audiences directly.
  • Taught in-house employees strategies for successfully posting on social media.

Drone Specialist

El Paso Locomotive FC
02.2022 - Current
  • Operated the drone during live game broadcasts and jumbo tron live views.
  • Maximized battery life and flight time with efficient route planning and power management techniques.
  • Ensured compliance with FAA regulations by maintaining detailed records of all flights, including location, altitude, duration, and purpose.
  • Maneuvered drone around obstacles and city obstructions.

First Base Camera Operator/ Drone Specialist/ Scoreboard Operator

El Paso Chihuahuas
02.2022 - Current
  • Operate First Base camera during live television recording
  • Operated drone during live game broadcast to capture cinematic stadium and city views
  • Operated various camera types proficiently, including DSLR, mirror less, and cinema cameras, ensuring optimal image quality for each project.
  • Worked closely with the director and production team to coordinate shoots and ensure seamless execution of creative concepts.
  • Demonstrated flexibility in adapting to changing schedules or project requirements, maintaining focus on delivering high-quality footage within deadlines.
  • Operate scoreboard- strikes, balls, outs, pitch count, score, errors, and base hits.

UTEP Track and Field Social Media Manager/Content Creator

The University of Texas at El Paso
02.2023 - 07.2023
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Developed targeted advertising campaigns, driving website traffic and generating leads.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.

UTEP Beach Volleyball Media Specialist

The University of Texas at El Paso
01.2023 - 04.2023
  • Created a social media plan to launch the team's inaugural season and grow the team's online presence to help with recruiting.
  • Increased brand visibility by creating compelling content and utilizing targeted distribution channels.
  • Analyzed media trends and audience data, informing marketing strategies that drove business growth.
  • Expanded social media presence through consistent posting and follower interaction, strengthening brand loyalty.

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Media Specialist

Beasley, Mitchell & Co., LLP
01.2020 - 07.2020
  • Increased brand visibility by creating compelling content and utilizing targeted distribution channels.
  • Analyzed media trends and audience data, informing marketing strategies that drove business growth.
  • Developed multimedia assets including videos, graphics, and articles for maximum engagement.
  • Trained team members on best practices in digital media management, enhancing overall department performance.

Wildland Fire Fighter

U.S. Forest Service
01.2014 - 09.2018
  • Enhanced wildfire containment by coordinating and executing strategic fire line construction.
  • Contributed to successful firefighting operations by maintaining optimal physical fitness and mental preparedness.
  • Bolstered crew cohesion through strong communication skills, fostering a supportive team environment.
  • Cut and cleared brush and dug trenches to create fire lines using axes, chainsaws or shovels.

Education

Tai Lopez Social Media Marketing Program

Western New Mexico University
Silver City, NM
01.2017

The University of Texas at El Paso
12.2013

Skills

  • Social Media Content Creation
  • Sports Media
  • Content Development and Strategy
  • Drone Specialist
  • Audience Analysis
  • Photography and Videography
  • Branding & Identity
  • Teamwork and Collaboration
  • Facebook, Instagram, LinkedIn, Twitter, Tik Tok
  • Trend Monitoring

Timeline

UTEP Track and Field Social Media Manager/Content Creator

The University of Texas at El Paso
02.2023 - 07.2023

UTEP Beach Volleyball Media Specialist

The University of Texas at El Paso
01.2023 - 04.2023

Drone Specialist

El Paso Locomotive FC
02.2022 - Current

First Base Camera Operator/ Drone Specialist/ Scoreboard Operator

El Paso Chihuahuas
02.2022 - Current

UTEP Volleyball Social Media Manager/Content Creator

The University of Texas at El Paso
07.2021 - 12.2023

Media Specialist

Beasley, Mitchell & Co., LLP
01.2020 - 07.2020

Wildland Fire Fighter

U.S. Forest Service
01.2014 - 09.2018

Tai Lopez Social Media Marketing Program

Western New Mexico University

The University of Texas at El Paso
Esai Rosales