Estela Duce
New York,USA
Summary
Bilingual Executive Producer with a track record of orchestrating multimillion-dollar productions across diverse platforms. Excels in managing client relationships and driving operational excellence to achieve brand goals within tight timelines, fostering innovation and efficiency in high-stakes environments.
Overview
18
18
years of professional experience
Work History
Executive Producer
VCCP
New York, NY
01.2024 - Current
- Spectrum EP- managed and orchestrated one of 2025's largest productions in the industry involving 4 overlapping campaign vertical shoots with a budget exceeding $12M and 80+ deliverables for OLV/TV, Social and OOH during a 6 week timeline.
- Implemented production processes that enhanced operational excellence and streamlined workflows across Spectrum in addition to allocating production budgets for each quarter
- Managed experiential and robust social campaign productions surrounding activations in the US and Canada for Google, Más+ by Messi and Primark as well as overseeing celebrity + influencer gifting.
- Leading weekly department meetings and managing a team of senior and junior producers.
- Sourcing, contracting and managing freelance talent and commissioning artists for our in-house production studio.
- Built relationships with vendors, prioritizing partnerships with minority-owned companies.
Creative Producer (Contract)
Meta
New York, NY
01.2021 - 01.2024
- Managed bilingual content production for Meta's Ad Council account for paid & organic social across Reels, Stories, AR ads & effects, instant experiences, poll-ads, and messenger.
- Collaborated with Strategy & Creative teams to conceptualize campaigns that met KPIs and measurement objectives.
- Advised teams on cultural nuances for Latinx audiences, promoting inclusive Spanish terms in creative concepts and video translations.
- Implemented best practices and created a handbook for sourcing and briefing +100 social influencers on the AdCouncil account while serving as their POC
- Anticipated legal issues related to creative concepts, filming, talent, and music licensing, providing proactive solutions in collaboration with Legal & Compliance teams.
Executive Producer
Freelance
NY, NY
01.2016 - 01.2021
- Filled in as Head of Production at Badger & Winters during 5 months of maternity leave, ensuring continuity in project leadership.
- Managed global and domestic productions for Foot Locker, NY State Tourism, Staples, and Homegoods across TV, social, digital, print, radio, OOH, and experiential events with budgets up to $3M, coordinating multiple workstreams to meet project deadlines.
- Worked with SAG and Non-Union actors, DGA, and influencers while overseeing talent agreements and handling casting.
- Experienced negotiator and triple bidder to maximize cost efficiencies, knowledgeable with AICP/ AICE forms, and accustomed to working with cost consultants.
VP Integrated Senior Producer
GREY
New York, NY
01.2012 - 01.2016
- Produced OLV/TV, Social and OOH for Ally Bank, Diageo, Marriott Hotels, Papa John's, Pfizer, J.M. Smucker Co. managing budgets of up to $2M.
Content Producer
BBDO
New York, NY
01.2008 - 01.2012
- Produced engaging TV and radio content for major brands including Arby's, AT&T, Bank of America, Lowe's, Mars, Red Stripe, PepsiCo, enhancing brand visibility and audience engagement.
Education
B.A. - Psychology, Architecture
University of Virginia
Charlottesville, VA01-2008
Skills
- Bilingual Communicator
- Team leader
- Value-driven negotiator
- Client relationship builder
- Effective communicator
- Budget manager
- Project manager
Languages
Spanish, Fluent
Leadership Experience
- Advertising Executive in Residence for University of Virginia
- University of Virginia Admissions Ambassador
Timeline
Executive Producer
VCCP
01.2024 - Current
Creative Producer (Contract)
Meta
01.2021 - 01.2024
Executive Producer
Freelance
01.2016 - 01.2021
VP Integrated Senior Producer
GREY
01.2012 - 01.2016
Content Producer
BBDO
01.2008 - 01.2012
B.A. - Psychology, Architecture
University of Virginia