Estella Medina
Las Vegas,NV
Summary
Dynamic sales leader with 23+ years of business growth in packaging manufacturing. Expertise in cultivating partnerships with personal care, cosmetics, nutritional, food, and beverage brands in North and Latin America. Proven success in consultative sales, leveraging industry trends and customer drivers to position technical product solutions and consistently surpass sales targets. Committed to professional development and staying informed about cutting-edge package engineering and sales methods.
Overview
25
25
years of professional experience
Work History
Western Regional Account Sales Manager
Parker Plastics Inc.
Las Vegas, NV
01.2015 - Current
- Custom blow molding company specializing in PET, HDPE, LDPE, and PP.
- Expanded $10M+ territory by implementing new customer acquisition strategies.
- Skilled in rapidly assessing and identifying high-potential opportunities that align with strategic goals.
- Collaborate with multiple departments to manage the custom mold design lifecycle.
- Strategized regional travel across 10+ states for optimized client interactions.
- Monitored customer insights in CRM to support commercial strategy.
- Proven ability to build and maintain key client relationships across diverse industries, driving account growth and long-term partnerships.
Regional Sales Manager
Tecnocap LLC
Glen Dale, WV
01.2008 - 01.2015
- Tecnocap Group manufactures metal closures for glass jars, bottles, and various containers.
- Achieved 38% growth, securing the #1 sales manager ranking in 2013.
- Strategically expanded market share via new regional sales channels.
- Developed successful alliances with the US Department of Commerce and US Commercial Service.
- Oversee regions in Mexico, South America, and Puerto Rico.
- Practiced effective leadership in aligning team efforts to meet financial goals.
- Aimed to focus on quantifiable sales leadership outcomes, strategic planning contributions, and regional/language expansion.
- Proven ability to thrive both independently and collaboratively in team environments, consistently demonstrating a strong commitment to supporting colleagues throughout the sales process to achieve shared goals.
Import/Export Strategic Sourcing Manager
YourBuyer Wold Wide
Las Vegas, NV
01.2003 - 01.2009
- Delivers international product evaluations to meet the needs of American customers.
- Fostered and maintained global supplier and manufacturer relationships.
- Executed a wide range of strategic sourcing tasks such as competitive bidding, benchmarking, and negotiating contracts for cost optimization.
- Directed a purchasing team of 8 in overseeing procurement processes with international vendors.
- Bridged language barriers for cohesive stakeholder engagement.
- Achieved long-term contracts with successful negotiation strategies.
- Maintained compliance with trade regulations during factory upkeep.
- Traveled internationally each quarter to provide factory training.
- Focused on strategic leadership aspects in global sourcing responsibilities.
Sr. Buyer/Sales Manager
Island Venture
Avalon, CA
01.2000 - 01.2003
- Owned and operated 5 retail stores and 2 boutique hotels on Catalina Island, California.
- Skilled in drafting, negotiating, and managing supplier contracts.
- Negotiated with suppliers to foster beneficial relationships.
- Negotiated long-term partnerships with vendors including Tommy Bahama, Reyn Spooner, and Nautica.
- Explored industry events for resort, surf apparel, and home goods sectors.
- Reduced excess stock through effective inventory planning.
- Skilled in utilizing data analytics for sales performance analysis.
- Crafted visually appealing online displays utilizing merchandising expertise.
Education
B.S. - Apparel Merchandising and Management, International Business and Global Studies, Minor in Marketing
California Polytechnic University Pomona
Pomona, CA01.2000
Skills
- Advanced Microsoft Word Skills
- Excel Proficiency
- Skilled in PowerPoint Design
- Skilled in Microsoft Access
- Proficient with Outlook
- Experienced with HubSpot Tools
- Corporate Gold Mine Knowledge
- Experienced in IQMS Practices
- Knowledge of Microsoft Teams
- Proficiency in using CRM tools
- Ability to analyze sales data and metrics
- Dedication to understanding and meeting customer needs
- Knowledge in negotiating and closing capital equipment deals
- Oversight of Financial Analysis
- Contract Term Management
- Managing company compliance
- Experience in identifying and nurturing strategic partnerships
- Flexibility to adapt to changing market conditions
- Ability to articulate complex concepts
- Ability to deliver compelling sales presentations
- Comfortable using sales technology tools
Hobbies and Interests
- Volunteer at Las Vegas Rescue Mission
- Volunteer at 'A Path 4 Paws' Dog Rescue
- Volunteer at Three Square- Food Bank
Languages
- English, Fluent
- Spanish, Fluent
Clubsandorganizations
- Member of the Las Vegas Trail Seekers
- Member of Las Vegas Paddle Boarding Club
Affiliations
- I volunteered regularly with local organizations, such as the Las Vegas Rescue Mission and 'A Path 4 Paws' Dog Rescue
- Practicing yoga or mindfulness to maintain mental well-being
- Member of the Las Vegas Trail Seekers and Paddle Boarding Club
Languages
English
Professional
Spanish
Professional
Accomplishments
- Spearheaded the company’s entry into the ready-to-drink (RTD) market with HPP-compatible containers, securing supply contracts with 35% of regional HPP facilities
- Collaborated with a closure manufacturer to provide integrated solutions, offering customers a seamless, one-stop shop for both rigid packaging and closures
- Designed a glass-to-PET conversion mold that preserved original bottle dimensions, enabling a seamless transition from glass to PET, while ensuring compatibility with existing labeling processes
Timeline
Western Regional Account Sales Manager
Parker Plastics Inc.
01.2015 - Current
Regional Sales Manager
Tecnocap LLC
01.2008 - 01.2015
Import/Export Strategic Sourcing Manager
YourBuyer Wold Wide
01.2003 - 01.2009
Sr. Buyer/Sales Manager
Island Venture
01.2000 - 01.2003
B.S. - Apparel Merchandising and Management, International Business and Global Studies, Minor in Marketing
California Polytechnic University Pomona
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