ESTHER LILYANA SETIADI
San Diego,CA
Summary
Highly motivated professional with more than 15 years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers and clients. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Hardworking employee with customer service, multitasking and time management abilities. Devoted to giving every customer a positive and memorable experience.
Overview
19
19
years of professional experience
Work History
Marketing Manager
GLAZE 52
SINGAPORE
01.2016 - 07.2022
- Analyzed competitor's pricing and product offerings in order to remain competitive within the market.
- Determined pricing for products or services based on costs and competition.
- Reviewed customer feedback surveys to identify areas for improvement in customer satisfaction.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Developed and implemented marketing plans for new products.
- Created content for promotional materials such as brochures and flyers
- Generated ideas to increase sales through creative promotions.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Maintained relationships with key customers through regular communication.
- Performed market analysis to better understand target audiences.
Event Marketing Coordinator
SOIREE EVENT MANAGEMENT
SINGAPORE
09.2012 - 12.2016
- Developed and implemented promotional strategies to increase event attendance.
- Created detailed budgets for events, monitored spending, and prepared cost analysis reports.
- Researched potential venues, negotiated contracts, and managed all logistics related to event planning.
- Oversaw the set-up of audio and visual equipment at events and ensured proper functioning throughout the duration of the event.
- Coordinated with vendors to ensure necessary supplies were delivered on time for each event.
- Conducted post-event evaluations in order to identify areas for improvement in future events.
- Collaborated with team members across departments to ensure successful execution of events.
- Assisted in developing creative concepts for themed events that would attract target audiences.
- Communicated with venue personnel to coordinate event logistics.
- Coordinated vendors, timelines and budgets for events.
- Developed marketing strategies based on corporate objectives and market trends.
- Provided support during pre-event planning meetings by taking notes and following up on action items.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
MARKETING MANAGER
INDONESIA TATLER MEDIA
SINGAPORE
01.2010 - 08.2012
- Established marketing strategies, such as social media campaigns, to promote the business.
- Implemented systems for tracking sales performance and analyzing data trends in order to maximize profitability.
- Conducted regular meetings with employees to review progress towards company goals.
- Reviewed financial statements on a monthly basis in order to assess financial health of the organization.
- Oversaw daily operations of the business and provided guidance when needed.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Supervised company social media and marketing efforts to expand brand awareness and attract new customers.
- Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
- Formed and sustained strategic relationships with clients.
- Created effective business plans to focus strategic decisions on long-term objectives.
Marketing Development Manager
HEWLETT PACKARD, Hewlett Packard
JAKARTA, INDONESIA
01.2004 - 12.2009
- Conducted market research to identify potential target audiences and develop strategies for targeting them.
- Collaborated with internal teams to ensure alignment of messaging across channels.
- Organized events such as trade shows and conferences in order to promote the company's products and services.
- Developed relationships with influencers in relevant industries and leveraged those relationships for promotional purposes.
- Monitored industry trends in order to stay ahead of the competition and anticipate changes in customer preferences and needs.
- Coordinated with external vendors involved in developing marketing materials or running campaigns on behalf of the company.
- Performed competitor analysis by researching their activities online or attending events they have organized.
- Developed marketing strategies based on corporate objectives and market trends.
- Collaborated with other departments to coordinate strategic marketing activities.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Coordinated marketing events for showcasing product and service offerings.
- Delivered marketing strategy updates to upper-level management.
- Marketed products and services at tradeshows and promotional events.
- Utilized A and B testing to determine most effective approaches for achieving desired outcomes from campaigns.
- Collected and analyzed market research data for use in forecasting.
Education
Bachelor of Science - Business Administration
California State University - Fresno
Fresno, CASkills
- Strategic Planning
- Customer Service
- Sales Strategics
- Sales Development
- Professional Networking
- Team Collaboration and Leadership
- Business Marketing
- Business Development
- Relationship Building
- Verbal and Written Communication
- Negotiation
- Customer Relations
- Sales Planning
- Trends Analysis
Timeline
Marketing Manager
GLAZE 52
01.2016 - 07.2022
Event Marketing Coordinator
SOIREE EVENT MANAGEMENT
09.2012 - 12.2016
MARKETING MANAGER
INDONESIA TATLER MEDIA
01.2010 - 08.2012
Marketing Development Manager
HEWLETT PACKARD, Hewlett Packard
01.2004 - 12.2009
Bachelor of Science - Business Administration
California State University - Fresno
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