Energetic, self-motivated, and object-oriented director of marketing with over 15 years of management and Leadership experience. Managed 250 employees and over 50 million Us dollars in annual budget.
Overview
23
23
years of professional experience
Work History
Marketing Director
Caste Group
01.1998 - 01.2019
Responsible for development and execution of integrated marketing communications plans and
related budgets; managed 250 employees and over 50 million Us dollar annual budget, trained
and managed marketing and support teams; supported sales and account management,
providing tools for successful sales growth; managed corporate and packaged brands, with
experiential understanding of both B2B and B2C marketing; led creative design and copy-writing
for digital and print assets, as well as internal and external communications, including website,
social media, PR, trade and community engagement
Designing and implementing comprehensive marketing strategies to create awareness of the
company’s business activities
Supervising the department and providing guidance and feedback to other marketing professionals
Producing ideas for promotional events or activities and organizing them efficiently
Profesional Marketing research analyst
01.2000 - 01.2010
With 7 years of experience in result-oriented and
data-driven Market research with a comprehensive background in completing market planning,
developing new business strategies and creating marketing plans
Capable of evaluationg the
market and competitive conditions
Exceptional starategies with excellent communication skills
Performed professional marketing research in order to identify the target market,market conditions,
customer behaviour, Industry trends, and competition
Completed strategic market planning,collected and analyzed data, and worked onthe development
andimplementation of new business strategies
Developed new marketing plans and cillaborated with other departments to improve the overall
business efficiency
Manager and owner of an Earth moving machinery renat Company with over 20 employees
Board of Directors member for African service committee for 10 years (, ) A non profit
organization providing free consultation and testing of HIV
Reserach, Bollore group Ethiopia, Tobacco
01.1996 - 01.1998
Education
Bachlors of Business Administration (BBA) - Business Administration
University of South Africa (UNISA)
Leadership training in the following Countries; South Africa, Gabon, Paris - undefined
Skills
Team Management
Organizational Development
Cross-functional Communication
Emotional Awareness & Self-awareness
Coaching & Staff Development
Nuanced Communication Skills
Global Perspective
Leadership/Supervisory
Project Management/Research
Interpersonal Relationships
Negotiating Skills
Strategic Development
Timeline
Profesional Marketing research analyst
01.2000 - 01.2010
Marketing Director
Caste Group
01.1998 - 01.2019
Reserach, Bollore group Ethiopia, Tobacco
01.1996 - 01.1998
Bachlors of Business Administration (BBA) - Business Administration
University of South Africa (UNISA)
Leadership training in the following Countries; South Africa, Gabon, Paris - undefined