Ethan Beatty
Des Moines
Summary
Experienced marketer skilled in delivering strategic and tactical marketing enhancements to increase engagement and drive sales through analytics tracking. Demonstrated success in optimizing platform operations efficiency, conversion rates, and overall performance. Proficient in online marketing strategies and data-driven insights that fuel success.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Automation Specialist
Kemin Industries
04.2023 - Current
- Focus on leveraging HubSpot to enhance marketing strategies to improve reporting potential across global business units for over 170,000 contacts.
- Led a comprehensive initiative to update 640+ landing pages, enhancing compliance with user experience standards and branding guidelines in collaboration with business unit marketing leaders.
- Facilitate cross-functional communication to align marketing strategies with overall business goals. Example: KSSA Ruminants Event
- Enhanced customer engagement through the development of personalized email marketing campaigns based on regional BU insights
- Implemented BU-friendly segmentation strategies, increasing average email health from "Needs Work" to "Okay" (6/10).
Senior Marketing Strategist
Blue Frog
06.2022 - 03.2023
- Cultivated relationship directly with HubSpot as an Elite Partner to provide globally recognized growth strategies including SEO acceleration.
- Managed strategic integration of sales, marketing and service departments for clients to provide better end-to-end user experience and retention. (RevOps)
- Developed and deployed overlapping campaigns based on segmented audiences to increase conversions.
- Planned website modules and digital content development with internal operations.
- Monthly sprint meetings with clients to report successes and opportunities.
Network Development Specialist
ARAG Legal
03.2021 - 12.2021
- Monitored resource allocation, network engagement campaigns and personnel recruitment for national attorney network.
- Managed front-end relationships and contract outlines.
- Combined marketing materials with data-driven insights to minimize client procurement timelines.
- Maintained goal of over 300 weekly calls.
- Established growth goals through weekly meetings.
Financial Advisor
Northwestern Mutual
10.2020 - 03.2021
- Advised clients on investments, retirement and estate planning.
- Developed comprehensive retirement planning strategies to help clients maximize retirement savings.
- Studied financial documents to identify potential areas needing improvement.
- Helped clients make informed decisions about financial future.
Lifecycle Training Specialist
Vermeer Corporation
06.2018 - 08.2020
- Designed and facilitated training courses, aligning new learning development and solutions to organization's strategic goals, mission and vision.
- Visited with dealer network for training enhancements
- Created marketing material for conferences and events while adhering to strict brand and legal guidelines
- Prepared videos for online and remote instruction.
- Developed lesson plans, instructional materials and digital practice tests for e-commerce platforms and tangible product training courses.
Industrial Design Intern
Vermeer Corporation
09.2017 - 06.2018
- Facilitated research for user experience and ergonomics backed by developing studies internally at Vermeer Corporation.
- Contacted proper stakeholders to share changes to project scope and timelines.
- Collaborated with team of engineers to develop new products.
- Documented each step in product's design process for use in manuals.
Education
Associate of Science - Industrial Design - Digital Media
Iowa State University
Ames, IA05.2018
Associate of Arts - Business Management - Project Management
Des Moines Area Community College
Boone, IA05.2014
Skills
- HubSpot - Full Suite
- CRM Management
- Campaign Optimization
- Project Leadership
- Digital Communications
- Partnership Development
- SEO Strategy Development
- Gap Analysis
- Team Member Development
- Complex Problem-Solving
Certification
- HubSpot RevOps Certification - 2023
- HubSpot Marketing Certification - 2023
- HubSpot Service Certification - 2023
- HubSpot Sales Certification - 2023
- HubSpot Reporting Certification - 2023
- Additional HubSpot Certification (4)
Camping, Hiking, and Fishing
I love to get outdoors with my wife and family to separate work from life and relax. Camping level-sets what I am thankful for, and fly fishing fosters patience.
Timeline
Marketing Automation Specialist
Kemin Industries
04.2023 - Current
Senior Marketing Strategist
Blue Frog
06.2022 - 03.2023
Network Development Specialist
ARAG Legal
03.2021 - 12.2021
Financial Advisor
Northwestern Mutual
10.2020 - 03.2021
Lifecycle Training Specialist
Vermeer Corporation
06.2018 - 08.2020
Industrial Design Intern
Vermeer Corporation
09.2017 - 06.2018
- HubSpot RevOps Certification - 2023
- HubSpot Marketing Certification - 2023
- HubSpot Service Certification - 2023
- HubSpot Sales Certification - 2023
- HubSpot Reporting Certification - 2023
- Additional HubSpot Certification (4)
Associate of Science - Industrial Design - Digital Media
Iowa State University
Associate of Arts - Business Management - Project Management
Des Moines Area Community College
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