Ethan Cox
Los Angeles,USA
Summary
Marketing professional with experience leading paid social strategy for global brands across social platforms. Skilled in performance marketing, paid social, content creation, campaign optimization, and cross-functional collaboration. Loyola Marymount University graduate with a strong analytical foundation and a deep understanding of cultural trends that drive audience engagement.
Overview
4
4
years of professional experience
Work History
Campaign Manager
Publicis Imagine
Los Angeles, California
05.2025 - Current
- Lead end-to-end strategy and execution of 10+ social campaigns for Hulu and Disney across Meta, TikTok, Snapchat, Pinterest, LinkedIn, Reddit, Discord, Tumblr, and emerging platforms
- Manage $60MM+ in media spend, optimizing budget allocation to drive efficiency and performance
- Lead and mentor junior team members, overseeing campaign execution, workflow management, and professional development
- Present performance insights and strategic recommendations to senior leadership, influencing campaign optimization and future planning
Associate Campaign Manager
Publicis Imagine
Los Angeles, California
05.2024 - 05.2025
- Facilitated planning and execution of 30+ paid social campaigns, driving audience growth and enhancing watch intent
- Analyzed campaign performance data to provide actionable insights that shaped future media strategies
- Coordinated with internal teams to align creative execution with media objectives
Marketing Consultant
Sexyy Red
Los Angeles, California
01.2024 - 05.2024
- Developed and presented comprehensive marketing strategy for brand pitch of album rollout, leveraging audience insights and trend analysis to enhance proposal impact
- Defined target audiences and shaped campaign messaging to increase relevance and engagement with key demographics
- Created and delivered performance reports for artist management, informing ongoing strategy adjustments
Lifestyle Intern
PURPLE PR
Los Angeles, USA
01.2024 - 05.2024
- Conducted market research and trend analysis to identify engagement opportunities for luxury clients
- Supported development of PR strategies through creative ideation and competitive insights
- Coordinated client events, managing logistics and ensuring seamless execution
- Maintained media lists and tracked press coverage to support campaign performance
Founder and Editor in Chief
Strike Magazine LA
Los Angeles, USA
02.2023 - 05.2024
- Directed creative strategy and execution for print and digital content, ensuring brand consistency
- Led editorial and design collaboration, driving high-quality content production
- Founded and scaled the West Coast chapter of a national publication, building and leading a cross-functional team
Marketing Intern
Sidecar Doughnuts and Coffee
Los Angeles, USA
05.2023 - 08.2023
- Launched influencer marketing program, securing partnerships and expanding audience reach
- Developed and executed social media content strategy across Instagram and TikTok, increasing brand visibility and engagement
- Coordinated co-branded events and partnerships
Marketing and Social Media Intern
Otis Batterbee London
London, UK
10.2022 - 12.2022
- Researched trends and helped create engaging social media content across social platforms
- Helped brainstorm, create, and edit social media posts and campaign materials
- Turned client and team needs into clear ideas and content for campaigns
- Supported communication with international retail partners as a company representative
Education
B.B.A. - Business Administration, emphasis in Marketing
Loyola Marymount University
Los Angeles, CA01-2024
Study abroad program
Foundation of International Education
London, UK01-2022
Cultural Immersion in Bei Jing, Shanghai, and Hang Zhou
Cultural Immersion Program
China01-2019
Skills
- Paid Social: Meta Ads, TikTok Ads, Snapchat, Pinterest, Reddit
- Analytics: Excel, campaign reporting, performance optimization
- Strategy: Media planning, audience targeting, A/B testing
- Ads Manager Certifications: Meta, TikTok, Snapchat, Pinterest
Languages
Chinese (Mandarin)
Professional
Timeline
Campaign Manager
Publicis Imagine
05.2025 - Current
Associate Campaign Manager
Publicis Imagine
05.2024 - 05.2025
Marketing Consultant
Sexyy Red
01.2024 - 05.2024
Lifestyle Intern
PURPLE PR
01.2024 - 05.2024
Marketing Intern
Sidecar Doughnuts and Coffee
05.2023 - 08.2023
Founder and Editor in Chief
Strike Magazine LA
02.2023 - 05.2024
Marketing and Social Media Intern
Otis Batterbee London
10.2022 - 12.2022
B.B.A. - Business Administration, emphasis in Marketing
Loyola Marymount University
Study abroad program
Foundation of International Education
Cultural Immersion in Bei Jing, Shanghai, and Hang Zhou
Cultural Immersion Program