Ethan Hicks
Foxborough,MA
Summary
Driven by a passion for brand positioning and client communication, I am a successful marketing leader with proven accomplishments in driving growth. My expertise in branded content creation and management, coupled with a knack for engaging gaming design, significantly boosted web traffic and open rates for client publications. I am an articulate and driven leader with high energy and a drive to succeed.
Overview
3
3
years of professional experience
Work History
Marketing Copywriter
TechTarget
Newton, MA
03.2022 - Current
- Collaborated with cross-functional teams to develop integrated marketing campaigns that adhere to brand guidelines and overall marketing objectives.
- Improved click conversion rates with strategic creation of online advertisements.
- Improved open rates for e-newsletters through attention-grabbing headlines and personalized content based on subscriber preferences.
- Worked closely with sales teams to develop case studies highlighting customer successes which led to an increase in client acquisition.
Web Content Writer (Gaming)
Valnet Inc.
Saint-Laurent, QC
05.2021 - 02.2022
- Produced targeted content for the consumer portion of the website, tailored to gaming hobbyists and media enthusiasts.
- Interspersed thematic, frequently-searched keywords to optimize articles for search engine results and performed additional SEO-related tasks to maximize traffic to website.
- Enhanced website traffic by creating engaging and SEO-optimized content for various online platforms.
- Edited and proofread fellow team members' work to ensure grammatical accuracy and consistency in style guidelines.
Education
Bachelor of Arts - English
Carnegie Mellon University
Pittsburgh, PA05.2021
Skills
- Client Communication
- Content Strategy
- Brand strategy
- Gaming design
Additional Information
Eagle Scout
Timeline
Marketing Copywriter
TechTarget
03.2022 - Current
Web Content Writer (Gaming)
Valnet Inc.
05.2021 - 02.2022
Bachelor of Arts - English
Carnegie Mellon University