Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic
Ethan Register

Ethan Register

314 Eagle Drive Panama City Beach,FL

Summary

Hospitality executive with 15+ years of proven success driving performance in hotels, resorts, restaurants, and golf operations. Experienced in full P&L ownership of multi-million-dollar portfolios, delivering revenue growth, operational efficiency, and sustainable profitability. Currently serve as Complex General Manager with St. Joe Hospitality, leading Hotel Indigo Panama City Marina and Harrison’s Kitchen & Bar, recognized with IHG’s Newcomer of the Year Award. Previously oversaw a $250M portfolio at Hilton Inc. and Oasis Resorts, including IHG’s top-performing Holiday Inn Resort, and Holiday Inn Express. Trusted leader across both private and public sectors, translating financial acumen, operational excellence, and team leadership into lasting business and community impact.

Overview

15
15
years of professional experience

Work History

Complex GM

St. Joe
Panama City Beach, FL
10.2024 - Current

Hotel Indigo, Panama City Marina

  • Full P&L ownership, with responsibility for optimizing revenues, controlling costs, and driving sustainable bottom-line growth.
  • Implemented operational efficiencies across departments, improving profitability and guest satisfaction simultaneously.
  • Guided the property to national recognition, earning IHG’s “Newcomer of the Year” Award as the top new hotel in the premium brands portfolio.
  • Championed the adoption of innovative technology platforms to improve cross-department communication, and enhance the guest experience.

Harrison's Kitchen & Bar

  • Successfully repositioned the restaurant by overcoming a poor local reputation and restoring community trust through an emphasis on fresh, locally sourced seafood, and consistent service excellence.
  • Elevated guest satisfaction scores significantly, translating into stronger repeat business and brand loyalty.
  • Spearheaded marketing and community engagement initiatives that drove measurable growth in traffic and revenues.
  • Strengthened financial performance through disciplined cost control and revenue strategy, delivering notable year-over-year gains.

COO

Hilton Inc / Oasis Resorts / Legacy Golf Club
08.2021 - 10.2024
  • Full P&L responsibility for operations generating $65 million annually, enhancing profitability through strategic initiatives.
  • Directed financial planning and investment strategies to optimize performance across assets.
  • Led elite teams to win multiple prestigious awards, including IHG Torchbearers and Quality Excellence Awards.
  • Spearheaded executive team of vice presidents and general managers across various functions.
  • Innovated food and beverage revenue streams, achieving $250,000 in first-year profits.
  • Rebranded Legacy Golf Club, increasing annual returns by $1.2 million
  • Navigated pandemic challenges with talent retention programs, driving record revenues post-pandemic.

General Manager

Hilton Inc. / Oasis Resorts (Holiday Inn Express)
05.2017 - 08.2021
  • Worked with the IHG design and procurement team to build the Holiday Inn Express from the ground up. Managed all procurement and budget for the construction of 147-unit beachfront hotel.
  • 2017 IHG 5 out of 5 Winning Metric Award Winner
    2018 IHG 5 out of 5 Winning Metric Award Winner
    2017 Booking.com Guest Review Award 9.5 out of 10
    2018 Booking.com Guest Review Award 9.4 out of 10
    2017 Hotels.com Most Wanted Loved by Guest Award 9.8 out of 10
    2019 Trivago National Award Top 10 4 Star hotel in the USA. #3 Hotel only IHG property to make the list in all categories.
  • Monitored financial performance, set budgets, and controlled expenses to provide financial stability and long-term organizational growth, which grew the bottom line by 10% for the first three years in operation.
  • P&L responsibility for operations generating annual revenue of $12 million. Implemented cost-control measures and revenue enhancement strategies, resulting in a 10% increase in profitability year over year. Directed budget planning, financial analysis, and strategic investment in guest services to boost occupancy rates and guest satisfaction.

General Manager

Hilton Inc ( Holiday Inn Panama City )
03.2016 - 05.2017
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

Director of Guest Services

Hilton Inc. ( Holiday Inn Resort )
01.2011 - 03.2016
  • Directed daily operations, managing budgets, inventory control, and resource allocation within department.
  • Collaborated with department heads to ensure seamless guest services integration across hotel areas.
  • Analyzed guest feedback data to identify trends, implementing changes that improved customer satisfaction.

Education

Bachelor of Science - Business Administration/ Concentration On Finance

Florida State University
Tallahassee, FL / Panama City, FL
05.2013

Skills

  • P&L Management & Financial Accountability – Full ownership of operating budgets, forecasting, and delivering sustainable profitability
  • Revenue Growth & Business Development – Proven ability to drive top-line growth through strategic pricing, sales, and market positioning
  • Operational Efficiency & Cost Optimization – Expertise in streamlining processes, reducing expenses, and enhancing productivity without compromising guest experience
  • Guest Experience & Brand Loyalty – Track record of elevating customer satisfaction scores and building long-term brand reputation
  • Team Leadership & Cross-Functional Collaboration – Skilled at leading large, diverse teams to achieve performance and service excellence
  • Strategic Planning & Execution – Ability to align financial, operational, and service strategies to maximize business outcomes

Accomplishments

FSU Panama City development board member (2021-Present)

Tourist development council board member (April 2024)

City of Panama City Beach Councilman (Elected April 24')

References

References available upon request.

Timeline

Complex GM

St. Joe
10.2024 - Current

COO

Hilton Inc / Oasis Resorts / Legacy Golf Club
08.2021 - 10.2024

General Manager

Hilton Inc. / Oasis Resorts (Holiday Inn Express)
05.2017 - 08.2021

General Manager

Hilton Inc ( Holiday Inn Panama City )
03.2016 - 05.2017

Director of Guest Services

Hilton Inc. ( Holiday Inn Resort )
01.2011 - 03.2016

Bachelor of Science - Business Administration/ Concentration On Finance

Florida State University
Ethan Register
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