Ethel Carolyn Ayala
Sales representative
Avondale,AZ
Summary
Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.
Overview
22
22
years of professional experience
1
1
Certification
Work History
DRIVER AND SHOPPER
Uber Eats/Uber Drive
Avondale
02.2017 - Current
- Enhanced vehicle longevity with regular maintenance checks and repairs as needed.
- Boosted company reputation through excellent driving record free from accidents or violations over an extended period of time.
- Completed routine pre- and post-trip inspections to evaluate vehicles and assess maintenance needs.
- Inspected vehicle before and after trips to identify maintenance needs and handle regular up keep.
- Pick up Passengers and drop them on safely manner to there destination.
- Pick up food and Package safely with all food guide lines and policy that is required
Sales Representative/ Merchandiser
Crescent Crown Distributing LLC.
Surprise, AZ
02.2011 - 08.2023
- Engaged in friendly conversation with customer to better uncover individual needs.
- Wrapped, boxed and weighed bakery department products.
- Attended trade shows to represent company products, generate leads, and network with potential clients.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Recommended complementary purchases to customers, increasing revenue.
- Utilized CRM software to manage customer accounts and track performance metrics.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Prioritized helping customers over completing other routine tasks in store.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Developed strong rapport with customers and created positive impression of business.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Listened to customer needs and desires to identify and recommend optimal products.
Merchandiser
Arizona Select Distribution
Phoenix, AZ
06.2006 - 02.2011
- Established strong vendor relationships to maintain and support business.
- Conducted regular store audits to verify compliance with company policies.
- Collaborated with store management to develop promotional plans and execute timely merchandise resets.
- Increased brand visibility by designing eye-catching window displays that highlighted new products and seasonal trends.
- Filled, Rotate, inventory and, placed order for Delivery
Store Manager of Operations
Conico Oil
Santa Barbara, CA
03.2002 - 05.2005
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Oversaw the implementation of new technology solutions for efficient inventory tracking, data analysis, and overall store operations enhancement.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Payroll, placed order for Fuel and store product.
- In charge of a drive thru Car wash with a full service team and Inside Team for Gas Station
- Dealt with all vendors including shell corporations
Education
Business/accounting And Secreterial - Accounting And Business Management
Los Angeles Business Colleges
Los Angeles, CA05.1993
High School - High School
Belmont High School
Los Angeles, CA05.1990
Junior High School - Basic Education
Berendo Jr. HIGH SCHOOL
Los Angeles, CA05.1986
Basic Education - Basic Education
Hoover Elementary School
Los Angeles, Ca05.1985
Skills
- Store Organization
- Sales Forecasting
- Customer Assistance
- Dispute Mediation
- Staff Support
- Store Policies and Procedures
- Exceeding Customer Expectations
- Positive Customer Engagement
- Product and Service Sales
- Complex Problem-Solving
- Customer Service
- Sales Records Management
- Staff Training
- Performance Tracking
- Merchandise Recommendations
- Store Opening and Closing
- Building Customer Loyalty
- Product Promotions
- Sales Presentations
- Brand Promotion
- Organization
- Inventory Management
- Retail Merchandising
- Prospecting skills
- Sales and Promotions
- Strategic Planning
- Records Management
- Account development
- Merchandise Receiving and Handling
- Customer Retention
- Strong Communication and Interpersonal Skills
- Documentation And Reporting
- Ability to Lift 40 pounds
- Inventory and Stocking
- Upselling and Cross Selling
- Product Merchandising
- Client Service
- Sales consultation
- Relationship Building
- Order Management
- Customer Needs Assessment
- Sales closing
- Honest and Dependable
- Attention to Detail
- Promotional planning
- Friendly and Helpful
- Special Order Coordination
- Reliable and Responsible
- Engaging with Diverse Customers
- Customer Relations
- Product and service knowledge
- Goal-Driven
- Decision-Making
- Revenue Generation
- Regulatory Compliance
- Heavy Lifting
- Valid Driver's License
- Confidentiality understanding
- Driving in Adverse Conditions
- Processes and procedures
- Patience and understanding
- Route Planning
- Passenger transportation
- Safety Protocols
- Problem-Solving
- Clean Driving Record
- GPS and route planning
- Passenger Safety
- Passenger Assistance
- Traffic laws knowledge
- Language Fluency
- Basic vehicle repairs
- Route Management
- Microsoft Word
- Multitasking Abilities
- Cashier, bank run, manage 6 employees
Accomplishments
I'm Bilingual fluently in English and Spanish. Received a cicerone certificate for Beer Brewing class
Certification
Ciceron Beer Brewing industry
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
DRIVER AND SHOPPER
Uber Eats/Uber Drive
02.2017 - Current
Sales Representative/ Merchandiser
Crescent Crown Distributing LLC.
02.2011 - 08.2023
Merchandiser
Arizona Select Distribution
06.2006 - 02.2011
Store Manager of Operations
Conico Oil
03.2002 - 05.2005
Business/accounting And Secreterial - Accounting And Business Management
Los Angeles Business Colleges
High School - High School
Belmont High School
Junior High School - Basic Education
Berendo Jr. HIGH SCHOOL
Basic Education - Basic Education
Hoover Elementary School