Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Eugenia Gutierrez

San Antonio,TX

Summary

Highly self-motivated, strategic, and results-oriented senior marketing student with a deep understanding of the latest digital marketing tools and trends, including expertise in SEO, content strategy, and paid media campaigns (Google Ads and social media ads). Skilled in conducting market research using both primary and secondary data. Seeking a challenging marketing position to leverage my academic background and hands-on experience. Committed to continuous growth in the field, and eager to apply my skills in traditional and digital marketing strategies, market research, and brand development.

Overview

4
4
years of professional experience

Work History

Marketing Coordinator

The SigSag
08.2023 - 03.2024
  • Developed and executed a social media strategy including content planning, scheduling and copywriting.
  • Led the development and execution of Google Ads campaigns, achieving a 20% increase in conversion rate and reducing cost-per-click by 30% within first month.
  • Tracked and optimized ad performance, focusing on keyword targeting and budget management to maximize ROI.
  • Secured strategic partnerships with over 10 high-impact digital influencers


Marketing and Public Relations Specialist

Alfe Confections
04.2020 - 06.2021
  • Managed B2B relationships with global brands. Notable clients: Oakley, Spyder.
  • Designed and managed marketing materials, such as brochures, presentations, and digital assets, to effectively communicate the company's capabilities.
  • Conducted primary and secondary market research to identify industry trends and competitive positioning.

Education

Bachelor of Marketing -

The University of Texas At San Antonio
San Antonio, TX
05.2025

Skills

  • Digital marketing proficiency
  • Certified in Google Ads
  • Facebook Ads Manager
  • SEO
  • Email Marketing
  • Content Creation
  • Copywriting
  • Market/Trend Research
  • Marketing Plan Development
  • Social Media Management
  • Microsoft Office Suite

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
German
Professional Working

Timeline

Marketing Coordinator

The SigSag
08.2023 - 03.2024

Marketing and Public Relations Specialist

Alfe Confections
04.2020 - 06.2021

Bachelor of Marketing -

The University of Texas At San Antonio
Eugenia Gutierrez