Eugenia Um
Madison,WI
Summary
Detail-oriented Economics student with a strong interest in marketing strategy, consumer behavior, and cultural trends. Experienced in producing editorial analyses on beauty and fashion brands, with an emphasis on Gen Z audiences and minimalist branding. Combines clear, concise writing with thoughtful research to deliver sharp, compelling insights.
Overview
3
3
years of professional experience
Work History
Club Attendant
Wisconsin Business Review
09.2025 - 12.2025
- Wrote an editorial analysis of Hailey Bieber's Rhode brand, with emphasis on Gen Z marketing and beauty culture.
- Strengthened the editorial workflow by supporting research, idea development, and weekly content discussions
- Delivered editorial pieces that connected cultural trends with business storytelling and brand identity.
Private English Tutor
08.2025 - 09.2025
- Taught foundational English skills using interactive, age-appropriate activities.
- Built early vocabulary and reading fluency through guided practice and beginner texts
- Updated the family on progress and adjusted goals as needed.
Beauty Retail Assistant
Olive Young
06.2025 - 07.2025
- Maintained brand-organized inventory to support clear product presentation across beauty and lifestyle categories.
- Managed stock flow for trending items, aligning replenishment with seasonal demand and online promotions.
- Executed accurate order fulfillment to uphold a reliable customer experience and brand reputation.
Cafe Worker
Brians Coffee
06.2023 - 08.2023
- Advised customers on menu selections and effectively promoted high-margin items to support sales goals.
- Delivered attentive, customer-centered service that strengthened overall guest experience and encouraged repeat visits.
- prepared and presented beverages and food items in accordance with quality and consistency standards.
Academic Peer Mentor
03.2023 - 08.2023
- Delivered targeted support in marketing coursework and English-based assignments to strengthen peers' comprehension and communication. '
- Designed efficient study plans that enabled all mentees to achieve A-level outcomes.
- Provided program improvement feedback that enhanced mentoring resources and processes.
Education
Bachelor of Arts - Economics
University of Wisconsin, Madison
Madison, WI01-2027
Skills
- Sales strategy development
- Skilled in child engagement
- Supportive peer guidance
- Detail-oriented approach
Accomplishments
- Dean's List, University of Wisconsin-Milwaukee (4.0 GPA)
Languages
English
Native or Bilingual
Korean
Native or Bilingual
Timeline
Club Attendant
Wisconsin Business Review
09.2025 - 12.2025
Private English Tutor
08.2025 - 09.2025
Beauty Retail Assistant
Olive Young
06.2025 - 07.2025
Cafe Worker
Brians Coffee
06.2023 - 08.2023
Academic Peer Mentor
03.2023 - 08.2023
Bachelor of Arts - Economics
University of Wisconsin, Madison