Eunae Hwang
Chantilly,VA
Summary
Innovative brand builder with experience in launching and expanding food brands. Expertise in brand strategy, marketing, product development, and team leadership supports effective campaign creation based on market insights. Experienced in social media management and e-commerce platforms, focused on driving growth and fostering collaboration within brand teams.
Overview
6
6
years of professional experience
Work History
Founder, chef and creative director
Salty Seouls
Salmiya, Kuwait
10.2024 - Current
- Founded and managed private dining brand delivering curated Korean culinary experiences.
- Cultivated brand culture and community, resulting in consistently sold-out events.
- Developed original menus and coordinated operations to ensure high-quality guest experiences.
- Established brand identity and social media presence, leveraging storytelling to build a loyal following.
- Executed marketing campaigns and experiential events, enhancing customer engagement and loyalty.
founder, chef, product developer
No Name
Kuwait city, Kuwait
10.2024 - Current
- Launched and managed a small-batch retail food product (CPG) from concept to market
- Managed marketing campaigns and social media, increasing brand visibility and driving consumer engagement
- Analyzed consumer behavior and sales trends to inform product strategy and brand positioning
- Developed recipes, packaging, and production workflow, ensuring consistent quality and enhancing product appeal
- Oversaw, operations including sourcing, inventory, and fulfillment
Founder, chef, brand strategist, social media lead
Seoulian
Kuwait city, Kuwait
02.2020 - Current
- Built Seoulian from the ground up, overseeing all aspects of brand development, operations, and strategy, evolving it from a home-based business to a brick-and-mortar restaurant in 2023
- Defined and managed the brand's voice, visual identity, and overall image, creating a cohesive and compelling customer experience that extends beyond the restaurant to collaborations and events
- Developed and executed menu strategy and seasonal offerings, integrating customer preferences, market trends, and operational efficiency to maximize engagement and revenue
- Developed social media strategy and created content for Instagram and TikTok, cultivating a loyal audience of 19k+ followers and enhancing brand engagement through storytelling
- Built and led a high-performing team (my avengers), empowering staff to deliver exceptional service and execute events, collaborations, and day-to-day operations flawlessly
- Executed seasonal promotions, pop-ups, and collaborations with other businesses, broadening brand reach and strengthening community partnerships
- Oversaw daily operations, coordinating vendors, executing events, and ensuring seamless product and service delivery
- Monitored customer feedback and performance metrics to continually optimize brand positioning, marketing campaigns, and operational efficiency
Education
Bachelor of Science - Economics
Virginia Tech
Blacksburg, VA06-2006
Skills
- Culinary innovation
- Brand strategy
- Brand development
- Product development
- Product positioning
- Market analysis
- Consumer insights
- Customer engagement
- Marketing strategy
- Marketing communications
- Content strategy
- Social media management
- Audience targeting
- Google Ads
- Analytics and reporting
- Data analysis
- Operational efficiency
- Project management
- Team leadership
- Team collaboration
- Photoshop and lightroom
- Adobe Creative Suite
- Microsoft office
- Behavior analysis
- Relationship management
- Adaptability
Timeline
Founder, chef and creative director
Salty Seouls
10.2024 - Current
founder, chef, product developer
No Name
10.2024 - Current
Founder, chef, brand strategist, social media lead
Seoulian
02.2020 - Current
Bachelor of Science - Economics
Virginia Tech