Eunji Hamnett

PRR Biz, a marketing agency specializing in community engagement and research for government public works in the environment, health, and transportation sectors.

• Translate and QC English > Korean content (webpages, print materials) for Washington State public works, collaborating with web designers and the DTP team to achieve one website launch every two months
• Optimized video localization workflows, boosting team productivity and enhancing collaboration
• Advised internal and external stakeholders (the State) on cultural strategies for Korean community engagement

• Coordinated influencer marketing for LG G8X in South America - Argentina, Chile, Brazil, Mexico, Panama, and Peru.
• Developed marketing campaign briefing plans and trained 10+ communication agents across South America remotely within a 2-week time frame before the project kick-off
• Maintained daily check-ins with each country, effectively managing communication channels between LG’s local and H+K regional offices, ensuring strong remote relationships and seamless collaboration

LG-One, created through a partnership between H+K Strategies and Ogilvy PR, managing global PR for LG Electronics.

• Served as Global Communications Lead within a 15-member LG global account team; played a pivotal role in securing and winning the bid from LG Electronics for global PR
• Created global communication guidelines for new products and brand messages while working with the Product, Marketing, and Research team
• Aligned 20+ LG subsidiaries for a flagship smartphone global launch at the 2016 Mobile World Congress in Barcelona, Spain, resulting in securing the 2nd strongest brand voice among the top 10 international brands and 22,270 news articles
• Developed a comprehensive global PR dashboard to track and improve LG subsidiaries’ monthly PR performance results, ensuring consistent global messaging

Korean PR agency specialized in the IT industry working globally with Text100, Bite Communications, and LEWIS PR; IT Clients: IBM Korea, Adobe Korea, Cisco Korea, Synology, and Parallels

• Localized English marketing and sales materials – e.g., press releases, blog articles, technical documents, case studies - into Korean
• Led a team of 5 to organize IBM Korea’s first media briefing under a new chairwoman, managing all logistics, budget, vendor selection, and media relations for Korea’s top publications
• Won IBM Korea as a client, resulting in a second promotion to Account/Project Manager within a year; oversaw QBR meetings, annual proposals, and strategic planning while managing three additional accounts, including Parallels(software) and Adobe.