EVA AGUILAR
Tomball,TX
Summary
Results-driven sales and marketing professional with 10+ years of customer-facing experience spanning retail, e-commerce, and SaaS-related environments. Adept at prospecting, cold outreach, CRM management, and digital marketing campaigns that generate qualified leads and customer retention. Recognized for strong communication, adaptability, and the ability to translate marketing insight into pipeline growth. Seeking to leverage my sales, outreach, and CRM expertise to drive revenue as a Business Development Representative at Motive.
Overview
11
11
years of professional experience
Work History
Merchandising & E-commerce Specialist
Costco Wholesale
07.2018 - Current
- Support a portfolio of SaaS-enabled marketing and distribution solutions within a high-volume retail setting.
- Manage merchandising, digital marketing, and CRM initiatives to enhance customer engagement and retention.
- Collaborate with marketing teams to launch promotional events and loyalty programs that increase store traffic.
- Deliver exceptional customer service and maintain 98% satisfaction scores while managing multiple priorities.
- Utilize data insights from CRM and e-commerce platforms to identify upselling and cross-selling opportunities.
- Partner with cross-functional teams to optimize inventory accuracy and merchandising standards.
Marketing Coordinator
World of Pets
05.2015 - 05.2018
- Directed digital marketing campaigns and social media strategy, driving 25%+ growth in customer engagement.
- Created and executed local advertising and event promotions to boost store visibility and revenue.
- Managed CRM databases, email marketing, and community outreach to attract new and repeat business.
- Streamlined administrative workflows (inventory, billing, data entry) to improve daily efficiency.
Education
Bachelor of Business Administration - Marketing
University of Houston – Downtown
Houston, TX05.2024
Associate of Arts - Communication
Lone Star College
Houston, TX05.2017
High School Diploma -
Eisenhower Highschool
Houston, TX06-2014
Skills
- Lead generation strategies
- Cold calling
- Proficient in CRM platforms
- Integrated marketing and sales strategy
- Customer Journey Mapping & Retention Tactics
- Strong Written & Verbal Communication
- Microsoft Office Suite Google Workspace AS400
Timeline
Merchandising & E-commerce Specialist
Costco Wholesale
07.2018 - Current
Marketing Coordinator
World of Pets
05.2015 - 05.2018
Bachelor of Business Administration - Marketing
University of Houston – Downtown
Associate of Arts - Communication
Lone Star College
High School Diploma -
Eisenhower Highschool