ECE ERSAN
Leesburg,VA
Summary
Bringing over 18 years of experience in multinational pharmaceutical and biotechnology companies specializing in marketing and sales management. Strong work ethic, adaptability and exceptional interpersonal skills. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Adept at thriving in fast-paced environments and adhering to strict deadlines. Clear communication skills, both verbal and written. Knowledge of pharmaceutical regulatory guidelines, compliance, and promotional policies. Greatly interested in learning new skills.
Overview
17
17
years of professional experience
Work History
Marketing & Sales Manager
Merck KGaA
Istanbul
06.2008 - 01.2012
- Managed direct-to-HCP marketing projects, provided hands on support to sales and marketing teams.
- Supported development and implementation of strategic business and marketing plans.
- Defined and structured sales territories, in cooperation with area sales managers, to increase sales efficiency.
- Managed sales calls planning in territories to optimize performance goals within each account.
- Motivated Sales Force by organizing training camps, award ceremonies, and recognition programs like newsletters highlighting success stories.
Marketing Manager
Merck KGaA
Istanbul
01.2006 - 05.2008
- Lead and enhanced cross-functional collaboration of the product management team to develop and execute innovative and result oriented projects to accelerate business growth.
- Managed successful launch of patient and professional portals.
- Successful product line extension and new product launches.
- Achieved market leader position despite strong generic competition.
- Supported development and implementation of strategic business and marketing/digital marketing plans.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
Group Product Manager
Sanofi Pharmaceuticals
Istanbul
01.2004 - 01.2006
- Developed strategic business and marketing plans for new product pipeline pre-launch and launch.
- Initiated and coordinated synergy projects with various therapeutic area teams.
- Conducted patient awareness campaigns in collaboration with the advisory board, the cross-functional team, the intercompany team and PR agency.
- Performed global market research programs to gain HCP insights and qualify launch program.
- Conducted meetings, scientific symposia, CMEs in collaboration with global and local KOLs.
- Monitored monthly performance of brands and budgets.
Product Manager
Sanofi Pharmaceuticals
Istanbul
01.2001 - 01.2004
- Developed and executed strategic business and marketing plans for the product range.
- Coordinated meetings, scientific symposia, CMEs in collaboration with local and global KOLs.
- Developed strong alliance with the Sales Force and handled feedbacks and field requests.
- Carried out field visits to hospitals and KOLs to oversee and support implementation of marketing activities.
- Conducted training sessions for pharmaceutical sales representatives.
- Managed advertising agency and other vendors in development of promotional materials and campaigns.
- Created branding materials like newsletter, flip charts, brochures.
- Managed internal review and approval process for promotional materials.
Junior Product Manager
Sanofi Pharmaceuticals
Istanbul
09.1999 - 12.2000
- Prepared and executed strategic business and marketing plans in collaboration with the product management team.
- Collected and analyzed market research data for use in forecasting.
- Organized meetings, scientific symposia, CMEs in collaboration with local KOLs.
- Created branding materials and managed internal review and approval process.
Pharmaceutical Sales Representative
Sanofi Pharmaceuticals
Istanbul
06.1998 - 08.1999
- Established successful communications and built strong relationships with physicians and pharmacists.
- Increased sales and opportunities within the defined territory.
Quality Assurance Specialist
Allergan Pharmaceuticals
Istanbul
10.1996 - 05.1998
- Prepared and reviewed QA-controlled documentation such as SOPs, validation protocols.
- Participated in the process of implementing ISO 9001 as QC/QA Task Team member.
- Participated in executing method validation and method transfers.
- Assisted in facilitating regulatory compliance inspections.
Quality Control Specialist
Allergan Pharmaceuticals
Istanbul
09.1994 - 09.1996
- Inspected raw materials, initial, in-process and final products to verify quality, conducting critical chemical and physical analysis.
- Performed assays requiring precise analytical skills using a variety of laboratory instrumentation (HPLC, GC, dissolution, UV, IR) and maintained accurate testing records.
- Ensured compliance with specifications, company SOPs and GMP regulations.
Education
MBA -
University of Marmara
B.S - Chemical Engineering
Istanbul Technical University
Italian High School
Skills
- Background in Pharmaceutical and Biotechnology Marketing and Sales Management
- Ability to work with and manage cross-functional teams
- Analytical Thinking
- Relationship Building
- Organizational skills
- Quantitative and Qualitative Analysis
- Marketing Strategies
- Marketing Analytics
- Integrated Marketing Communications
- Search Marketing
- Content Marketing
- Marketing Channel
- Data Visualization
- Problem-Solving
- Detail-Oriented
Languages
- Italian
- Turkish
- Spanish (currently learning)
Timeline
Marketing & Sales Manager
Merck KGaA
06.2008 - 01.2012
Marketing Manager
Merck KGaA
01.2006 - 05.2008
Group Product Manager
Sanofi Pharmaceuticals
01.2004 - 01.2006
Product Manager
Sanofi Pharmaceuticals
01.2001 - 01.2004
Junior Product Manager
Sanofi Pharmaceuticals
09.1999 - 12.2000
Pharmaceutical Sales Representative
Sanofi Pharmaceuticals
06.1998 - 08.1999
Quality Assurance Specialist
Allergan Pharmaceuticals
10.1996 - 05.1998
Quality Control Specialist
Allergan Pharmaceuticals
09.1994 - 09.1996
MBA -
University of Marmara
B.S - Chemical Engineering
Istanbul Technical University
Italian High School
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