Eva Hübner
Summary
Global leader skilled in broad range of Corporate Affairs. Trusted partner to senior executives with demonstrated success in leading projects in new areas with a high degree of ambiguity and complexity. Deep knowledge of management team effectiveness and strategy execution. Strategic, dedicated, action-oriented leader with a high learning agility and a passion for leading and developing teams.
Overview
21
21
years of professional experience
Work History
VP Communication, Public Affairs & Sustainability
Mars Food & Nutrition
02.2023 - Current
- Building reputation to drive positive stakeholder sentiment and new business opportunities
- Leading M&A communication to support portfolio business decisions
- Ensuring crisis readiness and management
- Delivering a step change in public affairs to protect license to operate and drive growth
- Steering sustainability investment and approach to support business objectives
- Supporting vision and agenda communication with the Board of Directors
Global Director, CA Innovation, Science & Tech
Mars, Incorporated
01.2020 - 01.2022
- Led global team of CA associates and agencies responsible for internal and external communications for Innovation and Research & Development.
- Act as thought partner and communications lead for senior executives responsible for Innovation, Science and Technology.
- Led CA for Mars Edge, the Mars business focused on nutrition, including internal and external reputation; crisis and change communications; M&A
communications. - Member of the business segment's leadership team.
Director, Business Development & Corporate Affairs
Mars Edge
01.2018 - 01.2020
- Led CA strategy for the company's early-stage nutrition business, Mars Edge, including brand, purpose, messaging and outreach.
- Led communications for acquisitions and partnerships, managed change and crisis communications.
- Scanned and screened acquisition and partnership opportunities in nutrition.
- Led work on consumer insights and trends in food and nutrition.
- Partnered with the leadership team on driving their strategic priorities.
Senior Manager, Strategic Initiatives
Mars, Incorporated
01.2015 - 12.2017
- Drove execution of key global transformation initiatives (e.g. Health and Wellbeing, Portfolio, five-year strategic roadmap).
- Supported the global Mars Leadership Team and Board of Directors in delivery of priorities through meeting effectiveness, development of briefings and
priority tracking. - Led team organizing strategic events that engaged senior leaders and drove priorities.
VP, Strategic Communications & Issues Management
APCO Worldwide
05.2010 - 12.2014
- Developed and executed communication strategies to build reputation.
- Led internal communications for executives; created internal training college.
Led change management (organizational design, management changes, acquisitions) and crisis communication (recalls, reputation). - Contributed to issues management, processes, tools and engagement.
- Identified and analyzed industry and global trends impacting business strategy.
- Supported development of external global advisory programs to drive strategy.
- Managed largest global client, regional projects and teams of four to 50 consultants; grew revenue tenfold.
- Key clients: Mars (Corporate, Food segment, Latin America Region, Middle East Region, Asia Pacific Region, North America); Disney; PepsiCo; Reckitt Benckiser; World Cocoa Foundation; ExxonMobil.
Senior Associate, Public Affairs & Communications
APCO Worldwide
01.2006 - 04.2010
- Developed and led public affairs programs for businesses in areas such as airport security, medical isotopes, SME support and EU enlargement.
- Led pan-European stakeholder outreach for government administrations to policy makers, media, think tanks and non-profits.
- Monitored EU developments, identified and analyzed policy developments.
- Contributed to and assessed corporate citizenship initiatives.
- Helped establish agency's presence in two new markets.
- Managed company's largest regional accounts and teams of two to 20 consultants.
- Key clients: Unilever; Coca Cola; Analogic; L3; Microsoft; Covidien; Borealis; Statoil/OMV; and governments from Europe, Africa and the
Middle East.
Associate, Public Affairs & Communications
APCO Worldwide
01.2004 - 12.2006
- Conducted research and analysis on international trade, corporate social responsibility and political developments.
- Developed materials for corporate communications and government communication campaigns.
- Engaged stakeholders on key topics for clients.
Education
Master of Science - Political Economy
London School of Economics & Political Science
London, UKMaster of Arts - International Economics And Politics
Warsaw School of Economics
Warsaw, PolandCertificate in Nutrition Studies
Cornell University
OnlineSkills
- Leadership capabilities: strategic agility, learning agility, adaptability, dealing with ambiguity, managing complexity, business insights, people centered approach, curiosity
- Member of business and functional leadership teams Line managed 2-5 employees and led cross-functional teams
- Functional capabilities: executive and internal communications, change communications, crisis and issues management, science communications, public affairs, external reputation building (thought leadership, media outreach, events), strategy execution, leadership team effectiveness, trend research and analysis
Awards
PR Week: Top 40 under 40 award
Mars Champion
Timeline
VP Communication, Public Affairs & Sustainability
Mars Food & Nutrition
02.2023 - Current
Global Director, CA Innovation, Science & Tech
Mars, Incorporated
01.2020 - 01.2022
Director, Business Development & Corporate Affairs
Mars Edge
01.2018 - 01.2020
Senior Manager, Strategic Initiatives
Mars, Incorporated
01.2015 - 12.2017
VP, Strategic Communications & Issues Management
APCO Worldwide
05.2010 - 12.2014
Senior Associate, Public Affairs & Communications
APCO Worldwide
01.2006 - 04.2010
Associate, Public Affairs & Communications
APCO Worldwide
01.2004 - 12.2006
Master of Science - Political Economy
London School of Economics & Political Science
Master of Arts - International Economics And Politics
Warsaw School of Economics
Certificate in Nutrition Studies
Cornell University
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