Evalina Berry
Anaheim,CA
Summary
I have over 2 decades of management experience in customer service and retail. My ability to retain previous coaching, feedback and sense of accomplishment, will continuously be my driving force. I have tremendous amount of passion and respect for my peers, for my teams and for my valued customers. Retail is a world that can at times seem very overwhelming and thankless, however, I take pride in the ability to bring a sense of humanity and personality into this field. Through the ever changing course of retail and customer service, I’ve adapted to and absorbed the different shapes that this profession will take. Never wavering from adding heart, soul and compassion.
Overview
27
27
years of professional experience
Work History
Store Manager
Ted Baker London
Costa Mesa, CA
07.2023 - Current
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
Store Manager
Hennes & Mauritz
Huntington Beach, CA
04.2022 - 07.2023
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
Department Manager
Hennes & Mauritz
Irvine, CA
03.2020 - 04.2022
- Motivated associates to consistently deliver effective selling behaviors through coaching and recognition.
- Optimized scheduling practices to ensure adequate staffing during peak business hours without sacrificing employee satisfaction or budgetary constraints.l
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Assistant Store Manager
GUESS Factory
San Clemente, CA
11.2015 - 03.2020
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Interacted well with customers to build connections and nurture relationships.
Assistant Store Manager
Victoria's Secret & PINK
Laguna Hills, CA
02.2007 - 06.2015
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Rotated merchandise and displays to feature new products and promotions.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Store Manager
Tower Records
Laguna Hills, CA
06.1999 - 01.2007
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Project Coordinator
Haines & Cross Carpet Cleaning
San Juan Capistrano, CA
06.1997 - 05.1999
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Coordinated cross-functional teams to achieve seamless collaboration in achieving project objectives.
- Improved client satisfaction with timely updates and transparent communication throughout the project lifecycle.
Education
Associate Of Fine Arts - Illustration
Saddleback College
Mission Viejo, CASkills
- Customer Service
- Problem-Solving
- Customer Relations
- Multitasking and Organization
- Store operations
- Customer Service Management
- Training and mentoring
- Team Leadership
- Friendly and Positive
- Team leadership and coaching
- Shift Scheduling
- Employee Training
- Recruitment and hiring
- Team Building and Leadership
- Flexible Schedule
- Personnel development
Languages
German
Native or Bilingual
Timeline
Store Manager
Ted Baker London
07.2023 - Current
Store Manager
Hennes & Mauritz
04.2022 - 07.2023
Department Manager
Hennes & Mauritz
03.2020 - 04.2022
Assistant Store Manager
GUESS Factory
11.2015 - 03.2020
Assistant Store Manager
Victoria's Secret & PINK
02.2007 - 06.2015
Store Manager
Tower Records
06.1999 - 01.2007
Project Coordinator
Haines & Cross Carpet Cleaning
06.1997 - 05.1999
Associate Of Fine Arts - Illustration
Saddleback College