Evan Barber
Lansing
Summary
Results-driven Data Analyst with experience at Monahan Media, adept in Python and statistical analysis. Successfully optimized marketing strategies through A/B testing and regression analysis, enhancing campaign performance. Proven ability to communicate insights effectively and collaborate with clients, driving data-informed decision-making and project success.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Data Analyst
Monahan Media
Clarkston
01.2023 - Current
- Collaborate directly with clients to interpret advertising data and campaign performance.
- Conduct regression analysis and A/B testing to optimize client marketing strategies.
- Present data-driven insights to improve digital advertising outcomes.
- Created visual reports using data visualization tools for stakeholder presentations.
- Analyzed data trends to support business decision-making processes.
- Presented findings in team meetings to inform project direction and strategy.
- Researched industry benchmarks to enhance data analysis methodologies used in projects.
- Translated raw data into meaningful information using statistical techniques.
IT Intern
Vibe Credit Union
Novi
06.2022 - 08.2022
- Supported the relocation of branch headquarters while working with executive management.
- Assisted in troubleshooting technical issues for staff and members.
- Supported software updates and installations across various devices.
- Installed, configured and tested hardware components such as routers, switches, firewalls and servers.
- Collaborated with team members on IT projects and initiatives.
Education
Bachelor of Science - Economics| Quantitative Data Analytics
Michigan State University
East Lansing, MI12.2025
Skills
- Python programming
- SAS programming
- Tableau
- Statistical analysis
- R programming
- Microsoft Excel
- Database programming and SQL
- Data analysis
- Statistical modeling
- Analytical problem solving
- A/B testing
- Data visualization
- Regression analysis
- Client collaboration
- Technical troubleshooting
- Project management
- Effective communication
- Predictive analytics
Certification
- Microsoft Studio
Timeline
Data Analyst
Monahan Media
01.2023 - Current
IT Intern
Vibe Credit Union
06.2022 - 08.2022
Bachelor of Science - Economics| Quantitative Data Analytics
Michigan State University