EVAN PARSONS

• Oversee daily sales operations, ensuring team is meeting performance targets and customer satisfaction goals.
• Train and mentor new sales staff, fostering a collaborative team environment.
• Collaborated with operations teams to streamline processes, improve customer service and increase profitable routes.
• Conducted regular performance evaluations, providing feedback to drive individual growth and productivity.
• Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
• Analyzed sales data to identify trends, informing strategic decisions for market engagement.
• Developed and implemented strategies to enhance customer retention and acquisition efforts.

Dealer Development Sales Manager for Nissan/Infiniti Maintenance Advantage Program

Manage a team of 12 account managers across multiple brands

Prepare and implement strategic growth plans for territory based account manager on company goals and expectations

Promote sales of Tires and Maintenance Parts to achieve revenue targets, bringing in over 100% to goal over the last 18 months

I use all resources available to me that the company has to offer to insure my teams and my targets are met

Implement Nissan/Infiniti systems and procedures to increase sales

Perform analysis of competition to determine strengths and weaknesses as compared to my dealers current product screens, Made adjustments when necessary

Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth

Worked from home office 90% of the time managing 100+ accounts

Established relationships with key decision-makers within customer's
organization to promote growth and retention.

Developed and implemented favorable pricing structures balancing firm
objectives against customer targets.

Generated new business with marketing initiatives and strategic plans.
Consistently exceeded quotas through penetration of new accounts.

Dealer Development-Car Dealer Channel, I currently Manage all three major tire programs, Ford, General Motors, and FCA

Built training programs for internal employees coached and trained sales staff to 150% over goal

Developed training programs for car dealerships service advisers and F&I departments

I manage the division's website for our rewards program and tracking software for our customer's rewards progress

Preformed on-site training for dealership service advisers, service managers and parts managers on their respective programs

Tracked program sales and productivity of a 7 member sales team. Built online tracking program to monitor sales

Built rewards program designed to attract new customers and boost existing sales from current customers

PROFIT FOR CHANNEL HAS INCREASED 145% YOY

Managed the Tire Works Program for assigned FCA dealers in the assigned
region

Supported marketing request and website upgrades
Focused on service drive training, process management, website utilization, inventory control, and growth initiatives

Troubleshoot billing and inventory issues
Created a hands-on training program for newly hired employees to acclimate each person to company policies and procedures and individual job duties

Interacted with vendors, distributor managers and other stakeholders to maintain on-time deliveries

Reviewed each FCA dealers location's buying trends to ascertain correct assortment of tires for maximum sales and profits

Increased dealer productivity (sell out), which increased TCI purchases, drive EBIT at Distribution Center (DC), and enhanced the relationship between TCI customers and the Distribution Center

Capture needs of the local dealer; educate dealers on how to sell premium brand tires (Michelin, BF Goodrich, and Uniroyal) to the consumer

Trained dealers on warranty process and OE Fitments
TCi Distribution Center to develop new business; ensure proper local customer set-up includes customer profile (Credit Dept., Supply Chain, and other internal departments)

Developed and maintained a thorough knowledge of products and services to provide accurate information to customers

Attended sales training and continually built product knowledge

Led negotiations for contract renewals, achieving favorable terms that benefited both parties in the local Government sector including preparing bids for RFPs

Maintained close relationships with municipal city managers and council members to ensure clear communication and transpairency