Eve Fish
New Rochelle,NY
Summary
Results-driven Marketing Executive with 25 years of experience in driving digital transformation and implementing effective omnichannel marketing strategies. Achievements include significant revenue growth and improved customer retention through the establishment of high-performing centralized marketing teams. Proficient in utilizing martech tools and predictive modeling to enhance campaign performance and boost customer engagement. Committed to advancing innovative marketing practices in fast-paced environments.
Overview
26
26
years of professional experience
Work History
AVP, Consumer Marketing
Publishers Clearing House
02.1999 - 03.2025
- Designed multi-channel digital marketing strategy to engage over 30 million consumers.
- Designed and executed over 200 weekly targeted omnichannel campaigns—including email, push notifications, in-app messaging, and web upsells. Oversee over 200 million email sends every week, with a 32% CTR—8 times the industry standard KPIs—by optimizing customer conversion rates, retention, and lifetime value (LTV).
- Pioneered PCH’s inaugural fully automated email marketing program, utilizing advanced predictive modeling, A/B testing, and precise audience segmentation to substantially boost customer engagement and operational efficiency.
- Led the rebranding of the survey/panel platform into "Answer & Win," transforming it into a dynamic daily engagement tool that now contributes to 65% of the company's business revenue through incentivized email opportunities, offering rewards and prizes.
Education
Master of Business Administration (MBA) - Marketing, Market Research Specialty
Hofstra University
Bachelor of Science - Psychology, Minor in Ballet
Hofstra University
Skills
- Email Marketing Expert
- Customer Lifecycle Management
- Digital Transformation and Automation
- Team Leadership and Collaboration
- Budget management
- Predictive modeling
- Audience segmentation
- Performance metrics
- Growth planning
- Martech and Data-Driven Insights
Websites
Speaking Engagements
- MGA, AGS, ANA, Email Evolution
- MoEngage Customer Advisory Board
Public Persona
- Prize Patrol Member featured on Super Bowl TV commercials.
- Recognized 'Winnerologist' on ASTV and TLC’s The Lottery Changed My Life.
Timeline
AVP, Consumer Marketing
Publishers Clearing House
02.1999 - 03.2025
Master of Business Administration (MBA) - Marketing, Market Research Specialty
Hofstra University
Bachelor of Science - Psychology, Minor in Ballet
Hofstra University
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