EVELLYN PAIXÃO
Orlando,FL
Summary
Strategic and results-oriented professional with extensive experience in artistic management, marketing and business administration. Proven expertise in leading cross-functional teams, driving influencer and digital campaigns, and executing high-impact sales and PR strategies.
Overview
8
8
years of professional experience
Work History
Strategic Marketing Manager
GV Marketing
Orlando, FL
11.2025 - 05.2026
- Developed and executed public relations strategies to enhance brand visibility and engagement.
- Coordinated marketing campaigns utilizing social media platforms to increase audience reach.
- Managed event planning and execution for promotional activities, aligning with organizational goals.
- Collaborated with cross-functional teams to ensure consistent messaging across all channels.
Career Management
Artist Manager
11.2018 - 03.2025
- Managed multiple electronic music producers, leading artistic development and executing strategic career plans covering branding, positioning, releases, and promotion.
- Negotiated industry partnerships and contracts while driving marketing, social media growth, mentorship, and opportunity identification through market and competitor analysis.
Live Sales Host
Etiqueta Única
07.2024 - 01.2025
- Led live-streaming sales events for a luxury brand, developing scripts and sales strategies to drive engagement, conversions, and brand visibility.
- Analyzed live performance metrics, optimized ROI, and built a loyal luxury-focused community through personalized engagement and social media growth.
Public Relations and Social Media Marketing Manager
Bhaskar
10.2021 - 02.2023
- Led marketing and PR strategy for an internationally recognized electronic music artist, executing campaigns for releases, tours, and brand partnerships to drive visibility and growth.
- Managed media relations and social media strategy, collaborating with labels, sponsors, and event organizers to grow audience and increase ticket and merchandise sales.
Influencer Marketing Director
Divulga Maiz Brazil
01.2021 - 09.2021
- Led end-to-end influencer marketing strategy, including creator selection, partnerships, contract negotiation, and cross-functional execution to drive brand awareness, engagement, and revenue.
- Analyzed performance metrics (reach, engagement, conversions), optimized campaigns, and leveraged social media trends to maximize ROI and competitive advantage.
Education
MBA - Marketing
Trine University
Detroit, MI03.2028
Bachelor's degree - Business Administration
UNICEUB
12.2016
Skills
Leadership & Strategic Management
Marketing & Public Relations
Digital & Influencer Marketing
Sales & Customer Engagement
Creative & Communication Skills
Innovation & Trend Insight
Languages
Portuguese: Native.
English: Fluent.
Timeline
Strategic Marketing Manager
GV Marketing
11.2025 - 05.2026
Live Sales Host
Etiqueta Única
07.2024 - 01.2025
Public Relations and Social Media Marketing Manager
Bhaskar
10.2021 - 02.2023
Influencer Marketing Director
Divulga Maiz Brazil
01.2021 - 09.2021
Career Management
Artist Manager
11.2018 - 03.2025
MBA - Marketing
Trine University
Bachelor's degree - Business Administration
UNICEUB
Specializations
- Crisis Management in Social Media – ESPM (School of Advertising and Marketing), Brazil
January 2020
Specialized training in managing brand reputation, risk mitigation, and strategic communication during digital crises. - Advanced Digital Marketing – ESPM (School of Advertising and Marketing), Brazil
February 2022
Advanced coursework covering data-driven marketing strategies, performance analytics, and integrated digital campaigns. - Social Media Strategy & Content Marketing – ESPM (School of Advertising and Marketing), Brazil
April 2022 – May 2022
Focused specialization in content planning, audience engagement strategies, and brand positioning across social media platforms.
International Programs
- Disney College Program – Quick Service Food & Beverage, Magic Kingdom Park, Walt Disney World Resort, Orlando, USA
November 2017 – February 2018
Selected for an international professional experience at one of the world’s leading entertainment companies, developing customer service excellence, teamwork in high-pressure environments, and cross-cultural communication skills. - English for Business (Advanced Level) – Berlitz Language School, Orlando, USA
December 2016 – January 20170