Andrew Borczak
Strategic Marketing Manager | Region Americas
West Dundee,IL
Summary
Strategic marketing leader with 8+ years of experience driving growth in B2B industrial automation, packaging, and high-tech manufacturing. Passionate about connecting the right solutions to the right customers through clear, effective strategies. Skilled in sales enablement, go-to-market execution, and campaign management, with a strong track record of helping businesses expand their market presence and drive revenue. Known for bridging the gap between marketing and sales, building meaningful partnerships, and creating programs that deliver real impact. Looking for an opportunity to lead customer-focused initiatives and make a lasting difference.
Overview
7
7
years of professional experience
Work History
Strategic Marketing Manager
Omron Automation Americas
Hoffman Estates, IL
07.2023 - Current
- Drive demand generation and brand awareness through successful marketing campaigns for Food & Beverage Packaging and Life Sciences industries to grow net new logos by 15%
- Managed cross-functional teams to ensure timely execution of marketing initiatives and alignment with company objectives.
- Optimized digital marketing efforts through SEO and content development, leading to increased web traffic and conversions.
- Increased brand visibility by implementing strategic marketing campaigns and utilizing various advertising channels.
- Developed comprehensive playbooks and trainings to grow sales with market intelligence and industry solutions.
Marketing Manager | Region Americas
WITTENSTEIN North America
Bartlett, IL
06.2021 - 07.2023
- Aligned global strategy for four (4) distinct Business Units in Region Americas
- Grew marketing budget by more than 20% after one year in role
- Automated social network posting to increase frequency and presence across platforms by 500%
- Optimized SEM to reduce monthly spend by 10%
- Collaborate with senior management to produce yearly editorial calendar to align specific initiatives, product launches, and promotions
- Developed new ABM channel for Region Americas and generated $200k in new pipeline
- Managed Strategic Partnerships with Rockwell Automation and affiliates to enable local events and participation
Channel Specialist | Distributor Network
WITTENSTEIN North America
01.2018 - 06.2021
- Developed on-site training system for new channel partners, onboarding more than 10 new distributors, by working closely with senior management to define and implement strategy
- Hosted six (6) trainings per year from 2017-2019 with up to 20 attendees per session, introducing best practices, resources, and tools to distributor network to help them develop mutual business and enhance relationship with channel partners
- Grew distributor LinkedIn corporate page followers by 110% by using publishing platform to promote unique content
- Implemented new webinar series in 2019 with GoTo Webinar platform to increase training and education for channel, resulting in 250 new leads and contacts.
- Hosted more than 60 webinars in 2020, totaling 2000 attendees, by engaging and educating network of high-technology distributors
Marketing Specialist | Trade Shows & Events
WITTENSTEIN North America
10.2017 - 01.2018
- Developed and implemented marketing events and trade show strategy to drive customer engagement, raise overall brand awareness and generate leads
- Analyzed trade show attendance and results and proposed participation in 8 regional and national events, including new sectors in Medical Technology and Robotics
- Standardized trade show processes to reduce costs by 7% and generate 11% more leads to improve ROI compared to previous year.
Education
B.A. - Organizational Communication, Spanish
North Central College
Naperville, ILSkills
Digital Strategy & Tactics
Demand Generation
Strategic planning
Data analytics
Copywriting
Adobe Creative Suite
Timeline
Strategic Marketing Manager
Omron Automation Americas
07.2023 - Current
Marketing Manager | Region Americas
WITTENSTEIN North America
06.2021 - 07.2023
Channel Specialist | Distributor Network
WITTENSTEIN North America
01.2018 - 06.2021
Marketing Specialist | Trade Shows & Events
WITTENSTEIN North America
10.2017 - 01.2018
B.A. - Organizational Communication, Spanish
North Central College
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