Evelyn Ornelas
Chicago,IL
Summary
Dynamic marketing professional with a proven track record at Astrology by Carol, excelling in content creation and social media management. Adept at leveraging strategic thinking and attention to detail to enhance brand engagement and drive audience growth. Skilled in Canva and Adobe Suite, I thrive in fast-paced environments, delivering impactful results.
Overview
8
8
years of professional experience
Work History
Retail Associate
Madewell
10.2025 - 01.2026
- Collaborated in high-paced, cross-functional environment to uphold Madewell brand standards for consumers.
- Assisted customers in selecting merchandise and provided product knowledge.
- Maintained store appearance by organizing displays and restocking inventory.
- Processed transactions accurately using point-of-sale systems.
Social Media Manager
Astrology by Carol
09.2025 - 12.2025
- Developed and executed social media content and strategies aligned with brand objectives.
- Researched audience preferences and benchmark trends, enhancing brand engagement.
- Developed engaging content for social media platforms to enhance brand presence.
- Managed daily social media interactions to foster community engagement and loyalty.
- Analyzed social media metrics to refine content strategies and improve audience reach.
Program Coordinator
ASPIRA Inc. of Illinois
Chicago, USA
05.2022 - 08.2025
- Coordinated projects, events, and curriculum for 100+ youth, enhancing their engagement and learning opportunities.
- Conducted community engagement and outreach with youth, connecting them with local businesses and internships, while fostering partnerships through effective internal and external communications.
- Organized and updated spreadsheets to track youth participants' progress, ensuring accurate reporting and support throughout the year.
Marketing & Branding Team Member
UI7Newsroom
09.2023 - 12.2023
- Collaborated with team to develop weekly content and creative briefs for UI7Newsroom.
- Pitched branding concepts to establish a cohesive brand image across UI7Newsroom's website and social media.
- Collaborated with team members to create engaging news content.
- Assisted in conducting interviews with local community leaders.
- Edited video segments for clarity and visual appeal.
Creative Marketing Team Intern
Chicago Public Library
01.2018 - 12.2019
- Collaborated to design overall look and logo for festival, attracting hundreds of teens across Chicago.
- Created and managed content schedule for festival's social media accounts, enhancing online engagement.
- Collected and posted live content during festival, boosting real-time interaction on social platforms and website.
Education
Bachelor of Science - Advertising, Public Relations, Sociology, Social Media Certificate
University of Illinois
Urbana-Champaign05.2024
Skills
- Social Media Management
- Content Creation
- Social Media Proficiency
- Hootsuite
- Canva
- Photoshop
- Adobe Suite
- Google Suite
- Microsoft Office
- Time Management
- Adaptability
- Attention to Detail
- Strategic Thinking
Additional Information
Bachelor's degree in journalism, communications, marketing, public relations or commensurate experience working in related field., Familiarity with Google Analytics., Knowledge of donor database and/or reservation systems., Graphic design and photography experience a plus., Experience working remotely, i.e., from a home office working with a team of staff who also may be remote staff.
Portfolio
A social media account dedicated to exploring and rating cafes in the city of Chicago., @chi.city.cafes
Websites
Languages
Spanish
Native/ Bilingual
Timeline
Retail Associate
Madewell
10.2025 - 01.2026
Social Media Manager
Astrology by Carol
09.2025 - 12.2025
Marketing & Branding Team Member
UI7Newsroom
09.2023 - 12.2023
Program Coordinator
ASPIRA Inc. of Illinois
05.2022 - 08.2025
Creative Marketing Team Intern
Chicago Public Library
01.2018 - 12.2019
Bachelor of Science - Advertising, Public Relations, Sociology, Social Media Certificate
University of Illinois