Evelyn Serrano

VSCO Victoria Secret

Central Valley, New York

06.2023 - 12.2025

Maintain store operations, inventory, associates, customer relations, floor sets and business banking
Leads sales team to enhance customer engagement and product knowledge. Trained new staff on sales techniques, customer service best practices and accurate money handling.
Provided direction to subordinates regarding job duties and responsibilities. Performed monthly job performance reporting.
Analyzed sales trends, produced sales documents, and filed records.
Fostered relationships with customers to build loyalty and increase repeat business. Engaged shoppers to provide information about featured products and recommend merchandise, driving sales opportunities
Maintained attractive merchandise displays to maximize purchases.
Responsible for receiving shipments and verifying product and quantity.
Managed a team of 20+ sales representatives, providing guidance and support.
Recruited, hired and trained new hires to optimize profitability..
Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
Managed multiple projects simultaneously while effectively meeting deadlines.

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