Kali Zimmerman
Overview
15
15
years of professional experience
Work History
Marketing Graphic Designer
Competitive Edge, Inc.
Urbandale, IA
05.2025 - Current
- Design and deliver a wide range of digital assets to support marketing efforts, including branded collateral, social media graphics, promotional emails, digital newsletters, and ads tailored to various platforms and audiences to increase brand awareness, drive engagement, and boost conversions.
- Design, refine, or resize client artwork and logos for a variety of promotional products and advertising specialties, driving customer experience improvements and decreasing lead-time.
Marketing Manager
Architectural Wall Systems
Grimes, IA
06.2024 - 01.2025
- Managed all areas of marketing and communications for multiple family of companies, increasing brand presence and and strengthening customer relationships.
- Managed all areas of marketing and communications for multiple family of companies, increasing brand presence and customer engagement, helping the company achieve significant revenue growth and establish stronger market positioning.
- Managed social media accounts and multiple websites, wrote and edited monthly eNewsletter content.
- Ensured all content adhered to strict brand guidelines, helping the company maintain consistent brand identity and build stronger customer trust and recognition.
Marketing Manager (Hybrid)
Meals from the Heartland
West Des Moines, IA
01.2020 - 06.2024
- Managed overall communications and marketing for the nonprofit organization, helping boost donor engagement and increase fundraising revenue to support critical programs. Designed monthly e-newsletters, annual reports, infographics, and coordinated events including photography.
- Developed and executed all social media initiatives, helping the company increase online engagement by 30% and expand brand reach to new target audiences.
- Planned and executed email campaigns, including the 2023 holiday campaign, which increased donations by 28%.
- Maintained and updated the website for accuracy and volunteer functionality.
- Worked closely with the Marketing Committee and Board of Directors, helping streamline decision-making processes and accelerate campaign implementation.
Marketing Manager
IP Pathways
Urbandale, IA
04.2015 - 12.2019
- Developed creative marketing plans aligned with company objectives, helping the company differentiate from competitors and capture greater market share.
- Enhanced brand awareness and implemented digital strategies, helping the company modernize its marketing approach and improve customer engagement across all digital channels.
- Oversaw all aspects of company event planning and management, helping the company secure new business partnerships and drive direct sales through strategic networking opportunities.
Graphic Designer (Contract)
Palmer Group / DART
Des Moines, IA
11.2014 - 04.2015
- Conceptualized, designed and executed print and multimedia campaigns for effective promotions while maintaining brand standards, helping the company strengthen brand recognition and build customer trust.
- Provided graphic design support to advertising, marketing and communications teams.
- Managed project budgets and timelines to ensure efficiency and alignment with goals, helping the company improve operational efficiency and maximize resource utilization across multiple initiatives.
- Des Moines Area Regional Transit Authority
Associate Graphic Designer
EMC Insurance Companies
Des Moines, IA
07.2011 - 09.2014
- Ensured brand quality and integrity at one of Iowa's largest property and casualty companies, helping the company maintain customer trust and strengthen its reputation in the competitive insurance marketplace.
- Designed marketing materials including brochures, catalogs, wide format posters, digital posters, invitations, agendas, and presentations.
- Increased awareness and annual employee contributions to over $300,000 (over 19%) as an active contributor to the Contributed to the United Way campaign for three years.
Education
Associates Degree - Liberal Arts
Des Moines Area Community College
Associates Degree - Graphic Design
Des Moines Area Community College
Skills
- Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro, Acrobat)
- WordPress
- Canva
- Brand Management
- Marketing Strategy
- Project Management
- Content Creation
- Social Media Management
- Microsoft Applications
- Zoom
- Teams
- Communication & Collaboration
- Time Management
- Adaptability
- Organization
- Self-Motivation
Remote Work
True
Timeline
Marketing Graphic Designer
Competitive Edge, Inc.
05.2025 - Current
Marketing Manager
Architectural Wall Systems
06.2024 - 01.2025
Marketing Manager (Hybrid)
Meals from the Heartland
01.2020 - 06.2024
Marketing Manager
IP Pathways
04.2015 - 12.2019
Graphic Designer (Contract)
Palmer Group / DART
11.2014 - 04.2015
Associate Graphic Designer
EMC Insurance Companies
07.2011 - 09.2014
Associates Degree - Liberal Arts
Des Moines Area Community College
Associates Degree - Graphic Design
Des Moines Area Community College