Pedro Alava Jr.
UX/UI Researcher
Pompano Beach,FL
Summary
Performance-oriented interface UX Researcher with an excellent understanding of technologies,methodologies, accessibility requirements, and performance capabilities. Dedicated to optimizing human-computer interactions for diverse applications. Expert in design development and optimization. Passionate about improving user's life not just making features in a product.
Overview
12
12
years of professional experience
Work History
Freelance UX Designer
Freelance.com
Margate, Fl, FL
01.2022 - Current
- Researched and proposed new solutions to make a website more user-friendly.
- Tested 5 websites at different design and production stages to assess conformance with designs.
- Identified, documented, and reported on technical factors impacting interface performance.
- Designed elevated and brand-right creative to achieve marketing and merchant objectives.
- Created maps, models, and templates for diverse projects.
- Implemented strategies to increase website traffic that increased sales by 10% a day.
Special Projects
Reef Technology
Miami , FL
07.2021 - 12.2022
- Working in delivering User Research, User Flows, and Wireframes, designing user interfaces and creating prototypes for new features. Iterating designs based in business requirements, technology restraints, and user feedback.
- Planning and executing Qualitative Ux research of User experience on-site for Reef food ordering app and increased site visits by 5% a day.
- Coordinated work of project personnel, including assigning work and monitoring performance of a team of 10 researchers.
UX/UI Designer
North Station Group LLC
Miami, FL
03.2021 - 07.2021
- Conducted UX research by interactively testing designs using high and low fidelity prototypes using Figma and Invision.
- Worked on a Song app (Songwriters Toolbox Android Native App) and Sunny (Money Sending IOS Native App) Sketching, Low-fi, hi-fi Wireframing, and user testing (Figma).
- Identified technology solution alternatives in line with specific client objectives and challenges.
- Crafted digital branding based on UI system layout, asset identification, and project requirements.
UI Designer
ONIX VENTURE
Miramar, FL
01.2014 - 01.2021
- Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
- Conducted research by interviewing users, external customers and various stakeholders.
- Received and reviewed new orders, located requested merchandise and promptly initiated processing.
- Collaborated effectively with coworkers on initiatives focused on achieving measurable improvements in production quality and workflow.
- Developed creative design for print materials, brochures, banners and signs.
- Designed website layouts, templates and unique branded looks.
Sound Engineer
Alchemists
Miami, FL
01.2018 - 03.2019
- Compose songs and present demos for Artists.
- Manage and organize Big Latin Beat Music Library.
- Sales & Communications.
- Troubleshooted and resolved technical problems.
- Operated control consoles to regulate volume levels and sound quality.
- Utilized recording equipment to record music and speech.
- Partnered with performers and producers to determine and create desired sounds for productions.
Sales Associate
Dillard's
Sunrise, FL
01.2013 - 09.2014
- Sales and customer service.
- Interact with customers and help them select items.
- Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
- Sold various products by explaining unique features and educating customers on proper application.
- Answered incoming telephone calls to provide store, products and services information.
Education
UX/UI Design Diploma - UX/UI
Brainstation
Miami, FL04.2021
Google Certificate - UX/UI
Google
Miami07.2020
Associate of Arts - Arts
Miami Dade College
Miami, FL05.2015
Technology Certificate - Music Technology
SAE Institute Miami
North Miami Beach, FL07.2014
Skills
- FIGMA expertise
- Sketch expertise
- Adobe Creative Suite (Adobe XD,Photoshop, Illustrator
- E-Commerce Marketing
- Agile Development Methodologies
- Customer Needs Assessments
- User Training
- Training Junior Team Members
- Web Application Development
- Mockups and Prototypes
- Image Editing and Retouching
- Teamwork and Collaboration
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Freelance UX Designer
Freelance.com
01.2022 - Current
Special Projects
Reef Technology
07.2021 - 12.2022
UX/UI Designer
North Station Group LLC
03.2021 - 07.2021
Sound Engineer
Alchemists
01.2018 - 03.2019
UI Designer
ONIX VENTURE
01.2014 - 01.2021
Sales Associate
Dillard's
01.2013 - 09.2014
UX/UI Design Diploma - UX/UI
Brainstation
Google Certificate - UX/UI
Google
Associate of Arts - Arts
Miami Dade College
Technology Certificate - Music Technology
SAE Institute Miami
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