Open To Work
Royal Torres
El Ichu
San Francisco
Work Preference
Overview
Visionary Art Director and Graphic Designer with over 15 years of experience in brand identity development, editorial design, and multi-platform visual strategy. Proven ability to articulate creative feedback and define design standards, with expertise in Adobe Creative Suite, typography, and layout design. Contributed to award-winning film projects and launched a new website, ensuring visual consistency and intuitive user experience. Eager to leverage a deep understanding of design fundamentals to enhance AI-generated outputs.
20+
years of professional experience
Work History
05.2016 - 01.20258 Years 8 Months
Art Director
El Ichu | San Francisco
- Spearheaded art direction and visual design for a multi-platform brand, encompassing both website and print magazine development.
- Formulated a comprehensive brand identity, including logo design, typography selection, and editorial layout systems.
- Engineered and launched a new website, guaranteeing visual consistency and an intuitive user experience.
- Curated artistic collaborations, shaping the publication's distinctive creative and cultural perspective.
- Co-founded and co-produced two short films, overseeing the editing, sound design, and overall branding initiatives.
- Secured the Judge's Choice Award for the film 'Cash Master' at Puerto Rico's 2016 Queer Film Fest.
02.2005 - 10.20061 Year 8 Months
Graphic Designer
Cervecería India (India Brewery) | Mayagüez
- Developed promotional and branding materials for the Medalla beer brand, servicing over 30 vendors.
- Administered projects from conceptualization through to final delivery, ensuring strict adherence to brand standards.
- Executed projects within budgets up to $10,000, consistently meeting stringent deadlines.
- Produced comprehensive layouts and custom illustrations for diverse marketing campaigns and retail materials.
08.2004 - 06.200510 Months
Marine Life Illustrator
Sea Grant Program | San Juan
- Generated detailed illustrations and design assets for various outreach campaigns, including posters, apparel, and magazine covers.
- Liaised effectively with federal and local organizations, such as the National Oceanic and Atmospheric Administration (NOAA).
- Authored educational visuals to support and clarify Puerto Rico's fishing regulations.
- Designed and contributed essential elements to the agency's official media kit.
04.2008 - 08.20084 Months
Letterpress & Printmaking Intern
San Francisco Center for the Book | San Francisco
- Facilitated typesetting and printing processes utilizing traditional letterpress techniques.
- Provided support in the production of artist books, posters, and custom stationery orders.
Education
Bachelor of Science | Graphic Design
The Art Institute | San Francisco, Puerto Rico
The Art Institute - San Francisco, Puerto Rico
Bachelor of Fine Arts | Painting
Puerto Rico School of Visual Arts (EAP) | San Juan
Puerto Rico School of Visual Arts (EAP) - San Juan
Skills
Timeline
Art Director
El Ichu
05.2016 - 01.2025Read more
Letterpress & Printmaking Intern
San Francisco Center for the Book
04.2008 - 08.2008Read more
Graphic Designer
Cervecería India (India Brewery)
02.2005 - 10.2006Read more
Marine Life Illustrator
Sea Grant Program
08.2004 - 06.2005Read more
Puerto Rico School of Visual Arts (EAP) - Bachelor of Fine Arts, Painting
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The Art Institute - Bachelor of Science, Graphic Design
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