Fabien P. R. Mathieu

• Worked with senior stakeholders across media, marketing, communications, and technology industries on virtual, hybrid and in-person events throughout the pandemic
• Developed annual events strategies that laddered up to the organization’s growth goals, including managing the creative vision, calendar, vendors and budgets.
• Created marketing programs to drive an audience ahead of events and engage with them after, resulting in lead generation Gained significant experience in virtual and hybrid events, pivoting plans in real-time based on changing conditions and developing a system of best practices to evolve the experience of attending an event virtually.

Knotch is a content intelligence platform that enables marketing and communications teams to measure, understand and optimize content returns.

• Planned lead-generation and customer relationship events, including annual conferences, monthly breakfasts, and C-suite dinners.
• Defined and managed detailed processes for events, including budgets, venues, vendors/suppliers, timelines, registrations, and staffing.
• Developed comprehensive event reporting framework to measure success and ROI.
• Planned and developed virtual events via Zoom, WebEx.

MediaLink is a strategic advisory firm serving partners at the intersection of media, marketing, advertising, entertainment, technology, and finance.

• Planned, organized, and managed major industry tent-pole events for both MediaLink and its clients including: the International Consumer Electronics Show (CES), the Cannes Lions International Festival of Creativity, SXSW Interactive, Mobile World Congress, ANA Master of Marketing, 4A’s Accelerate, Advertising Week NY, and DMEXCO.
• Managed logistics, designed invitations, maintained contact databases and RSVPs using Salesforce and Splashthat.
• Researched venues and vendors compared proposals and coordinated menu selections, music, and décor elements for each event.
• Drafted client proposals including event strategy, scope, goals, budgets, and KPIs for each event.
• Negotiated contracts and identified avenues for cost savings: over 2017 / 2018 calendar years worked with vendors to create $200K in savings at Cannes Lions Developed relationships with existing vendors while also identifying new vendor relationships in U.S.
• And Europe Managed and trained new recruits and on-site staff (over 20 people) during, pre- and post- event production.