Experienced leader with expertise in training, sales, consulting, aftersales management, and accessory sales. Strong negotiation skills and deep understanding of fixed operations, dealer financials, and process implementation. Consistently delivers exceptional results, driving customer retention, boosting profitability, and fostering team development. Achieves outstanding results and drives profits for clients through strategic planning and execution.
Hi, I’m
David T. Nicholson
Forked River,NJ
Summary
Overview
27
years of professional experience
Work History
General Motors Company
Dealer Network Manager (Minority, DEI, Womens)
01.2020 - 01.2025
Job overview
- Built a diverse dealer candidate portfolio by identifying and vetting new minority, DEI, and Women automobile dealer candidates
- Collaborated with Chevrolet, Cadillac, and Buick-GMC brand channels, GM Legal, and GM Dealer Contractual Group to ensure project progression
- Executed special projects for regional directors, including market analysis, dealership relocations, and succession planning
- Assisted in the training of new dealers, sharing expertise on dealership rules, operations and procedures for an efficient onboarding process and business launch.
General Motors Company
Zone Manager Aftersales
04.2016 - 01.2020
Job overview
- Achieved 102% to objective with an 8.22% growth in 2018, leading the NE Chevrolet Zone
- Developed and promoted team members while improving long-term processes and procedures
- Focused on strategic action planning and dealership talent development and deployment
General Motors Company
Chevrolet District Manager – Aftersales Accessory
01.2013 - 04.2016
Job overview
- Exceeded objectives with consistent year-over-year parts sales growth within my zone for the time assigned
- Developed programs with local tire distributors to enhance sales
- Actively contributed to initiatives for employee engagement , customer retention improvements and dealer profit.
General Motors Company
Zone Manager – Aftersales (7th LEVEL LEADER)
11.2010 - 12.2012
Job overview
- Highly effective people leader as demonstrated by growth in personnel
- Influenced the promotions of two District Managers Aftersales (parts) in 2011 and 2012
- My Zone achieved #1 Zone for Internet Service Leads response for two years running in the NE Region 2011-2012.
- #1 Chevrolet zone for Customer Retention improvement
- #3 in the NE Region
- 67 Dealerships in Zone responsible for $130m in parts sales in 2012
General Motors Company
District Service Manager / Fixed Operations Development Manager / Fixed Ops Mgr
06.2000 - 11.2010
Job overview
- All Divisions: Chevrolet, Cadillac, Hummer, Saab, Buick, Pontiac, GMC, Oldsmobile
- Improved regional objectives for dealers in a highly challenging business environment
- Effective interaction with GM dealer principles, consulting on improvement opportunities in warranty, training, process, and financial aspects of fixed operations
- Crucial resource for Saab dealers during a changeover from Saab to GM systems
- Warranty, Training, and CSI subject matter expert
- Instrumental in creating and implementing successful incentives to improve customer satisfaction scores and dealership service training scores within my zone
GENERAL MOTORS EVENTWORKS
Event Manager
07.1999 - 06.2000
Job overview
- Planned and managed large-scale national sales and dealer events
- Oversaw significant budgets associated with events
- Worked as GM ambassador while on-site at each event
- Used extensive product knowledge to explain General Motors’ product
- Effective contributor in a strong, team-oriented atmosphere
ELECTRONIC DATA SYSTEMS (EDS)
Dealer Support Specialist & Customer Relationship Specialist
01.1998 - 07.1999
Job overview
- General Motors Dealer Business Ctr & Oldsmobile Customer Assistance Ctr
- Resource for dealerships needing information on order/shipping status, production constraints, and sales incentives
- Specially chosen to provide input to General Motors management concerning vehicle ordering issues and concerns
- Excelled at diffusing confrontational situations
Education
Emerson College
Masters from Global Marketing Communications and Advertising
01.1997
University Overview
Hope CollegeHolland, MI
Bachelor of Arts from English
01.1996
University Overview
Skills
- Team building
- Calm under pressure
- Organizational skills
- Reliability
- Attention to follow-up
- Oral communication
- Written communication
- MS Office
- Excel
- PowerPoint
- Retail operations
- Audio-visual media presentation
- Remote meeting presentation
- Problem-solving
- Collaboration
- Achieving organizational objectives
- Memory retention
- Leadership skills
- Motivating teams
- Employee presentations
- Changed implementation
- Team leadership and supervision
- Customer service focus
- Telephone skills
- Dependability
- Recruiting and hiring
- Leadership mentoring
- On-site execution
- Strong negotiation
- Operations management
- Training and coaching
Roles And Responsibilities
Roles And Responsibilities
- Developed and implemented effective sales and service requirements for tactical support plans, including incentives for ICE vehicles, price control strategies for BEVs, and developing and managing incentives to boost volume, improve profit, and enhance the customer experience.
- Monitored and analyzed the effectiveness of sales service and parts strategies using field manager and dealer feedback.
- Planned monthly with clients to ensure training, commodity delivery, and necessary records were available to align production volumes with market demands. This was accomplished with the clients' help in monthly production meetings to finalize plans, execute, and measure the results.
- Updated client observations and progress to align with brand identity.
- Provided job-project management support to Manufacturer and client marketing, logistics, and other departments, offering insights and opinions to enhance overall operations.
Timeline
Dealer Network Manager (Minority, DEI, Womens)
General Motors Company
01.2020 - 01.2025
Zone Manager Aftersales
General Motors Company
04.2016 - 01.2020
Chevrolet District Manager – Aftersales Accessory
General Motors Company
01.2013 - 04.2016
Zone Manager – Aftersales (7th LEVEL LEADER)
General Motors Company
11.2010 - 12.2012
District Service Manager / Fixed Operations Development Manager / Fixed Ops Mgr
General Motors Company
06.2000 - 11.2010
Event Manager
GENERAL MOTORS EVENTWORKS
07.1999 - 06.2000
Dealer Support Specialist & Customer Relationship Specialist
ELECTRONIC DATA SYSTEMS (EDS)
01.1998 - 07.1999
Hope College
Bachelor of Arts from English
Emerson College
Masters from Global Marketing Communications and Advertising
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