Kyra Eileen O'neill
Boston,MA
Summary
Dynamic and results-driven Sport Marketer with a proven track record of leveraging strategic marketing initiatives to drive brand awareness, engagement, and revenue growth. Possesses a unique blend of academic excellence, hands-on experience, and a passion for sports. Demonstrated ability to thrive in fast-paced environments and deliver innovative solutions that exceed organizational goals.
Overview
1
1
Certification
Work History
Sports Marketing Manager
Boston Bruins
- Spearhead comprehensive marketing campaigns to enhance fan engagement, drive ticket sales, and increase brand visibility. - Manage partnerships with key stakeholders including sponsors, media outlets, and community organizations to amplify the team's presence both locally and globally. - Oversee the development and execution of digital marketing strategies across various platforms, resulting in a significant increase in online fan interactions and merchandise sales. - Lead cross-functional teams to create innovative promotional events and experiences that resonate with target audiences and differentiate the Bruins brand in the competitive sports market.
Marketing Specialist
Los Angeles Kings
- Assisted in the implementation of marketing initiatives to promote ticket sales, merchandise, and fan engagement. - Contributed to the planning and execution of special events and game-day promotions to enhance the overall fan experience. - Conducted market research and analyzed data to identify emerging trends and opportunities for strategic growth. - Collaborated with various departments including sales, operations, and community relations to ensure seamless execution of marketing campaigns and initiatives.
Olympic Marketing Coordinator
2030 Olympic Games
- Managed sponsor activations and marketing campaigns to maximize brand exposure and engagement during the Olympic Games. - Coordinated with international partners and local organizers to ensure alignment with Olympic brand guidelines and regulations. - Played a key role in the development of promotional materials, digital content, and social media campaigns to enhance the Olympic brand's presence across multiple platforms.
World Juniors Marketing Specialist
2026 IIHF World Junior Ice Hockey Championship
- Developed and executed marketing strategies to promote ticket sales, merchandise, and fan engagement for the prestigious international tournament. - Collaborated with tournament organizers, national hockey federations, and broadcast partners to optimize marketing opportunities and reach target audiences worldwide. - Managed digital marketing initiatives including social media campaigns, email marketing, and website content to drive awareness and excitement leading up to and during the event.
Education
Master of Business Administration (MBA) - MAY 2028
University of California
Los Angeles, CABachelor of Science - Public Relatons
Syracuse University
Syracuse, NYSkills
- Strategic Planning & Execution
- Brand Management & Development
- Digital Marketing & Social Media Management
- Sponsorship & Partnership Activation
- Market Research & Analysis
- Event Planning & Management
- Team Leadership & Collaboration
- Excellent Communication & Presentation Skills
Certification
- Google Analytics Certification
- HubSpot Inbound Marketing Certification
References
Available upon request
Timeline
Sports Marketing Manager
Boston Bruins
Marketing Specialist
Los Angeles Kings
Olympic Marketing Coordinator
2030 Olympic Games
World Juniors Marketing Specialist
2026 IIHF World Junior Ice Hockey Championship
Master of Business Administration (MBA) - MAY 2028
University of California
Bachelor of Science - Public Relatons
Syracuse University
- Google Analytics Certification
- HubSpot Inbound Marketing Certification
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