Fallon Pierson
Wallback
Summary
Extensive experience in media relations: skilled in managing logistics, leading meetings, monitoring emerging issues, and communicating with local public safety officials. Recognized for translating complex information into clear, accessible messaging that builds trust, and effectively represents leadership.
Overview
15
15
years of professional experience
Work History
Senior Assignment Editor
Sinclair Broadcast Group (WCHS)
Charleston
07.2023 - Current
- Coordinated news coverage by assigning stories to reporters and photographers.
- Led daily editorial meetings to discuss story logistics and foster collaboration.
- Edited scripts and broadcast materials for accuracy and clarity.
- Cultivated strong relationships with local sources to enhance information flow.
6th Grade ELA Teacher
Clay County Board Of Education
Clay
08.2019 - 08.2023
- Instructed students in the fundamentals of English grammar, composition and literature.
- Implemented reading and writing assessments to evaluate student progress effectively.
- Adhered to district standards for reporting on academic progress, student attendance and assessment data.
- Organized parent-teacher conferences to discuss student performance and goals.
Multi-media journalist
Sinclair Broadcast Group
Charleston
03.2011 - 08.2019
- Reported on live television, produced newscasts, wrote stories for website, and used social media as a tool to engage viewers.
- Conducted interviews with community members and experts.
- Covered breaking news events, providing live updates from the field.
- Attended press conferences
- Engaged in many public speaking/community events
- Networked and maintained reliable sources by building trust and relationships
Education
Bachelor of Science - Communications
West Virginia State University
Institute, WV12-2010
Clay County High School
Clay, WV05-2005
Skills
- Effective communication
- Problem solving
- Deadline oriented
- Interview scheduling
- Media relations
- Press release writing
- Fact-checking
- Relationship building
- Multitasking capacity
- Superior copywriting and editing skills
- Project coordination
Timeline
Senior Assignment Editor
Sinclair Broadcast Group (WCHS)
07.2023 - Current
6th Grade ELA Teacher
Clay County Board Of Education
08.2019 - 08.2023
Multi-media journalist
Sinclair Broadcast Group
03.2011 - 08.2019
Bachelor of Science - Communications
West Virginia State University
Clay County High School